Creative Director of Marketing at The St. Joe Company

Job Summary

The Creative Director provides company-wide creative leadership for The St. Joe Company and its diverse portfolio, including residential, commercial, and hospitality real estate including 13 active residential communities, resorts, hotels, food and beverage operations, golf courses, marinas, and a private club.

Position is responsible for developing and maintaining creative standards, brand identity, and compelling storytelling across the Company's corporate and affiliated brands. The Creative Director leads integrated creative campaigns, content development, and visual communications across digital, print, social, and experiential platforms, ensuring consistency while preserving each business's unique identity.

Working collaboratively with leadership, business units and internal teams, this role translates business objectives into innovative, high-quality creative solutions that strengthen brand recognition, engage audiences, and support revenue growth. The ideal candidate combines exceptional creative vision, strategic thinking, and business acumen to deliver measurable results across a multi-brand organization.

Primary Responsibilities

Essential Functions

Creative Strategy & Brand Leadership

• Develop and execute creative strategies aligned with the Company's marketing objectives, business priorities, and brand positioning.
• Establish and maintain corporate and affiliated brand standards, visual identities, messaging, and creative guidelines across all business segments.
• Lead creative development of integrated marketing campaigns that strengthen brand recognition, customer engagement, lead generation, and revenue growth.
• Ensure brand consistency while preserving the unique identity and market positioning of individual properties and businesses.
• Identify emerging creative trends, technologies, and opportunities to enhance brand differentiation and competitive positioning.

Content Strategy, Storytelling & Creative Production

• Direct creative content strategy and creative production across photography, video, graphic design, digital media, advertising, print, websites, and experiential marketing.
• Develop compelling brand narratives that showcase the Company's properties, destinations, communities, lifestyle, and customer experiences.
• Oversee photography and video production, including creative concepts, art direction, production, and final execution.
• Partner with marketing teams on editorial calendars, seasonal campaigns, property launches, special events, and promotional initiatives.
• Maintain creative assets and ensure all content meets established standards for quality, accuracy, and brand consistency.
• Provide creative direction for corporate communications, executive presentations, investor materials, and special projects.

Multi-Brand Marketing & Business Collaboration

• Collaborate with marketing, sales, and operational leaders to develop creative initiatives supporting residential, commercial, hospitality, and corporate business objectives.
• Develop creative campaigns and materials that support property sales, leasing, occupancy, memberships, guest visitation, events, and ancillary revenue.
• Support brand positioning and promotional initiatives for resorts, hotels, private clubs, golf courses, marinas, restaurants, and community developments.
• Identify opportunities for cross-promotion and integrated storytelling across the Company's portfolio.
• Ensure creative initiatives align with customer expectations, business priorities, and measurable marketing outcomes.

Digital Creative, Social Media & Emerging Technology

• Provide creative direction for websites, social media, email marketing, digital advertising, and emerging communication platforms.
• Provide digital content development to strengthen audience engagement, brand positioning, lead generation, and customer retention.
• Collaborate with marketing teams to evaluate creative performance and refine content strategies using audience insights and analytics.
• Leverage emerging technologies, including AI-assisted creative tools, to improve production efficiency, innovation, and creative capabilities.
• Establish standards for responsible AI use while maintaining brand integrity, originality, and quality.

Creative Operations, Budget Management & Performance

• Oversee creative project budgets, production expenses, timelines, and resource allocation to ensure timely, cost-effective delivery.
• Establish efficient creative production processes, quality controls, and brand approval standards.
• Evaluate creative effectiveness through campaign performance, audience engagement, and business results.
• Maintain organized brand assets, creative resources, licensing agreements, and production materials.
• Continuously improve creative workflows, technology, and vendor utilization to enhance operational efficiency and ROI.

Education and Experience

Preferred Education:

• Bachelor's degree in Marketing, Graphic Design, Advertising, Communications, Fine Arts, or a related discipline.
• Equivalent professional experience with a demonstrated record of creative leadership may be considered.

Preferred Years of Relevant Experience:

• 5+ years of progressive experience in creative direction, brand development, advertising, design, or integrated marketing preferred.
• Minimum of 3 years of experience leading creative teams, agency relationships, or complex creative programs preferred.
• Demonstrated experience directing creative strategy and execution across multiple brands, business units, or market segments.
• Experience within hospitality, luxury lifestyle, real estate development, resort operations, private clubs, or destination marketing strongly preferred.
• Experience working within a corporate marketing environment or multi-brand organization preferred.

Knowledge, Skills, Abilities

Creative Vision & Brand Expertise

• Exceptional creative vision with expertise in brand strategy, visual storytelling, design, photography, videography, and integrated marketing.
• Proven ability to translate business objectives into compelling creative campaigns that strengthen brand positioning, customer engagement, and revenue growth.
• Strong understanding of premium and luxury branding, with the ability to maintain consistency while differentiating multiple brands and business segments.
• Exceptional attention to detail and commitment to creative excellence, innovation, and quality.

Technical & Digital Capabilities

• Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, and related design applications.
• Strong knowledge of photography, video production, digital design, social media, website content, and multimedia development.
• Experience with creative project management, digital asset management, and marketing performance analytics.
• Working knowledge of AI-assisted creative technologies and emerging digital marketing tools.
• Proficiency in Microsoft Office, including PowerPoint and executive presentation development.

Leadership & Business Acumen

• Proven ability to lead creative teams, manage external agencies, and foster collaboration across multiple business units.
• Strong strategic thinking and business acumen, connecting creative initiatives to brand equity, customer engagement, and financial performance.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence executive leadership and cross-functional stakeholders.
• Strong organizational and project management skills, effectively balancing multiple priorities, budgets, and deadlines.
• Ability to provide clear creative direction, manage resources, and deliver high-quality results within established financial and operational parameters.
• Adaptable, innovative, and solutions-oriented, with a collaborative leadership approach.

Physical Demands & Working Conditions

• Primarily operates within a professional office environment.
• Extensive use of computers, digital design platforms, and standard office equipment.
• Ability to attend meetings, property visits, creative productions, and marketing events at various Company locations.
• Occasional travel may be required for property visits, photography and video production, agency meetings, and other business needs.
• Ability to operate a motor vehicle.
• Ability to sit or stand for extended periods.
• Ability to lift up to 15 pounds occasionally.