China - Snr Manager, Line Management, GC
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Key details
- Location
- Shanghai, China
- Work style
- Onsite
- Level
- Senior
- Experience
- 6–9 yrs
- Function
- Operations & Strategy
- Focus area
- other
- Posted
- 10h ago
Skills
business analysisgo-to-marketmandarinmerchandisingmicrosoft officeplmproduct managementproduct strategyretail sales
About the role
Core Accountabilities:
1. Market / Business Study
- Be the category expert, spending time in markets, channels and events
where consumers participate
- develop consumer/competitor insight, identify product requirements &
create inspiring briefs to the Group Product Teams
- Analyse business performance & market trend to identify S.W.O.T.
2. Product Planning
- Develop & initiate product strategy to deliver category growth by
understanding market/regional differences in terms of product, delivery &
pricing.
- Create & define category product portfolio & segmentation plan by
selecting seasonal range to drive category sell-in
- Create Great China range by line selection and managing the entry and
accuracy of article (style) information in system and facilitate the system
interface with the local MLP (Master Line Plan) file on a timely and regular
basis
- in charge of sample ordering and management
3. Go-To-Market Planning
- Create & communicate Trading Plan to catch best retail sales period in the
markets.
- Seek internal & external resources to drive category initiatives
- Lead to produce the seasonal sell-in tools to assist order taking
- Be the product expert to train Trainer/PR to share seasonal product
initiatives, stories, technologies and FAB.
- Review sell-out result with cross-function with suggested action plans
4. Product Lifecycle Management
- Work with Demand planner to define stock level & product lifecycle
- Construct feedback to Group Product and AP B&M for product
improvement
Key Outputs:
1. Gender / Category Consumer/competitors study reports per season
2. Seasonal SWOT of market / competitors related to assigned Gender / Category
business
3. Inspiring market relevant product briefs to HQ Product teams
4. Seasonal category product strategy & sell-in initiatives & Trading Plan
5. Up-to-date seasonal Master Line Plan (MLP) (product information accuracy)
6. Seasonal sales tools of catalogues, merchandising pages
7. Regular feedback/communication internally and externally with HQ counter parts on
consumers and products feedback through sell-in report and sell-thru report
8. Seasonal product training schedule
Essential Knowledge:
· Computer literacy – Microsoft office
· 6+ years of work experience in product planning / merchandising
· Product management experience in established consumer brand companies
· Developing & implementing multi- channel product strategies
· Strong logical thinking & organization
· Market & industrial oriented
Competencies:
· Strong Self-learning & self-development
· Category leader
· Team player
· Customer Focus
· Fluent English and Mandarin
· Good interpersonal / communication skills
· Strong influential skills
· Commercial awareness
1. Market / Business Study
- Be the category expert, spending time in markets, channels and events
where consumers participate
- develop consumer/competitor insight, identify product requirements &
create inspiring briefs to the Group Product Teams
- Analyse business performance & market trend to identify S.W.O.T.
2. Product Planning
- Develop & initiate product strategy to deliver category growth by
understanding market/regional differences in terms of product, delivery &
pricing.
- Create & define category product portfolio & segmentation plan by
selecting seasonal range to drive category sell-in
- Create Great China range by line selection and managing the entry and
accuracy of article (style) information in system and facilitate the system
interface with the local MLP (Master Line Plan) file on a timely and regular
basis
- in charge of sample ordering and management
3. Go-To-Market Planning
- Create & communicate Trading Plan to catch best retail sales period in the
markets.
- Seek internal & external resources to drive category initiatives
- Lead to produce the seasonal sell-in tools to assist order taking
- Be the product expert to train Trainer/PR to share seasonal product
initiatives, stories, technologies and FAB.
- Review sell-out result with cross-function with suggested action plans
4. Product Lifecycle Management
- Work with Demand planner to define stock level & product lifecycle
- Construct feedback to Group Product and AP B&M for product
improvement
Key Outputs:
1. Gender / Category Consumer/competitors study reports per season
2. Seasonal SWOT of market / competitors related to assigned Gender / Category
business
3. Inspiring market relevant product briefs to HQ Product teams
4. Seasonal category product strategy & sell-in initiatives & Trading Plan
5. Up-to-date seasonal Master Line Plan (MLP) (product information accuracy)
6. Seasonal sales tools of catalogues, merchandising pages
7. Regular feedback/communication internally and externally with HQ counter parts on
consumers and products feedback through sell-in report and sell-thru report
8. Seasonal product training schedule
Essential Knowledge:
· Computer literacy – Microsoft office
· 6+ years of work experience in product planning / merchandising
· Product management experience in established consumer brand companies
· Developing & implementing multi- channel product strategies
· Strong logical thinking & organization
· Market & industrial oriented
Competencies:
· Strong Self-learning & self-development
· Category leader
· Team player
· Customer Focus
· Fluent English and Mandarin
· Good interpersonal / communication skills
· Strong influential skills
· Commercial awareness