Channel Marketing Coordinator

Accountabilities:

Coordinate external agencies and vendors, serving as their primary day-to-day contact to ensure deadlines, deliverables, revisions, and approval processes are managed effectively.
Oversee the development and delivery of marketing materials, including channel marketing toolkits, digital engagement assets, display and rack artwork, and in-store merchandising resources.
Collaborate with Channel, Brand, Sales, Operations, and agency partners to ensure effective communication, smooth workflows, and timely execution of marketing initiatives.
Support the planning and implementation of channel-specific marketing programs by coordinating resources, schedules, deliverables, and promotional activities.
Manage promotional assets, retailer-specific marketing requests, and additional projects to address evolving business and channel needs.
Coordinate artwork and creative asset workflows from initial requests through final approval and delivery, working closely with channel teams, internal approval stakeholders, and external agencies.
Maintain organized marketing asset repositories, ensuring accurate documentation, accessibility, and effective version control.
Collect, organize, and analyze competitive, product assortment, and planogram data to support channel strategy and merchandising decisions.
Monitor in-market execution to identify potential risks, competitive developments, and opportunities for improvement.
Support the planning and execution of trade shows and industry events, including logistical coordination, marketing asset preparation, and event readiness.
Contribute to cross-functional initiatives that strengthen marketing execution, improve operational efficiency, and support sales performance.
Requirements:
Associate or bachelor's degree in Marketing, Business Administration, or a related field.
2–4 years of professional experience in channel marketing, trade marketing, brand marketing, or a related marketing coordination or support role.
Experience in the consumer packaged goods (CPG) or retail industry is highly desirable.
Previous experience managing external agencies and vendors, including coordinating project timelines, monitoring deliverables, and providing creative feedback.
Demonstrated ability to manage marketing assets, promotional materials, and creative content through structured review and approval workflows.
Strong project coordination and organizational skills, with the ability to manage multiple priorities, deadlines, and initiatives simultaneously.
Familiarity with retail marketing programs, merchandising activities, planograms, and trade show coordination is an advantage.
Strong analytical skills, with the ability to collect, organize, interpret, and communicate competitive, assortment, and merchandising data.
Excellent written and verbal communication skills, with the ability to interact professionally with internal stakeholders and external partners.
Strong attention to detail, adaptability, and a proactive approach to identifying issues and ensuring projects are completed on time.
Excellent interpersonal skills and the ability to build effective working relationships across multidisciplinary teams.
Must be legally authorized to work for any employer in the United States, both currently and in the future. Visa sponsorship is not available for this position.
Benefits:
Work arrangement: Fully remote position based in the United States.
Travel: Up to 25% travel, depending on business and event requirements.
Inclusive workplace culture: An environment focused on respect, recognition, inclusion, and a strong sense of belonging.
Employee engagement: A people-centered culture with high employee engagement and strong employee recommendations.
Professional development: Access to a learning-oriented environment that encourages employees to develop their skills and achieve their career goals.
Career growth: Opportunities to contribute to meaningful projects, expand marketing expertise, and develop professionally.
Recognition: A values-driven workplace where employee contributions are acknowledged and rewarded.