Branch Manager

HOPE Overview

HOPE (Hope Enterprise Corporation, Hope Credit Union and Hope Policy Institute) provides financial services; leverages resources; and engages in advocacy that strengthens the financial health of people in under-resourced Deep South communities. Since 1994, these efforts have benefited more than three million people in Alabama, Arkansas, Georgia, Louisiana, Mississippi, and Tennessee, and influenced billions in persistent poverty communities across the nation. Learn more at https://www.hopecu.org/.

Title: Branch Manager

Department: Retail Operations

Reports To: SVP, Regional Manager

Supervises: Member Service Supervisor, Member Service Representatives

Job Classification: Full-time, Exempt

Location: In Office

The Branch Manager is responsible for driving branch profitability, deposit growth, customer service performance, branch operations, developing employees, managing risk and compliance, and growing customer relationships within the local market. Success in this role requires strong leadership, a business development mindset, and the ability to translate market opportunities into sustainable loan and deposit growth while maintaining exceptional customer service, operational excellence, and regulatory compliance. Additional responsibilities include maintaining branch security, overseeing daily transactions, and retention, and addressing any other branch or member-related issues.

Responsibilities

Primary and Essential Functions:

• Branch Deposit Growth, Sales Leadership, and Business Development:
  • Develop and execute a comprehensive branch sales strategy to achieve or exceed workplan goals including deposit and loan growth
  • Drive new member acquisition through outbound calling, networking, community engagement, referrals, and targeted prospecting.
  • Monitor deposit trends, account closures, large balance movements, and rate sensitivity to identify opportunities and mitigate deposit runoff.
  • Build relationships with local business and community organizations to expand market presence.
  • Lead community outreach activities across HOPE markets.
  • Educate members on digital banking, mobile banking, and investment solutions.
  • Manage consumer lending opportunities in branch and market.
• Branch Operations Management:
  • Manage and oversee all branch operations
  • Support cash operations and branch audits in efforts to keep credit union assets secure and within operational limits
  • Process and approve wire transfers
  • Review all daily transactions
  • Open and close branch, ensuring accurate completion of all reports, checklists, and procedures
  • Perform general administrative duties such as attending meetings, report production, provide information required for investor reporting, etc.
  • Back-up Tellers, Head Tellers, and Member Service Representatives when necessary
  • Perform other duties as assigned
• Team Management and Development:
  • Lead and support Strengthening HOPE Initiative that values an organizational culture for open communication, innovation, associate engagement and other traits that contribute to collaboration and high performance
  • Lead team to achieve and maintain product, service, and member goals, including cross selling of HOPE’s products and services
  • Provide training, coaching, and development to all branch personnel
  • Identify and recruit talent to build a highly efficient team, onboard and initiate training for team members
  • Prepare and host morning huddles before branch opening.
• Cross-functional Collaboration:
  • Collaborate with internal partners, including consumer and mortgage lending, small business, commercial lending, CED, and investor relations teams.
• Risk Management and Compliance:
  • Adhere to all HOPE policies, procedures, and security protocols and provide feedback to leadership on improvement opportunities
  • Adhere to all regulatory compliance requirements
• Facility Management:
  • Maintain and improve branch facility standards (marketing collateral, cleanliness, documentation)
• Accountability for Business Results
  • Member service scores
  • Branch losses and profitability
  • Deposit and Loan growth
  • Other duties as assigned

Desired Qualifications:

• 5+ years of experience in banking or financial industry
• 2+ years supervisory experience
• Experience in cross-selling environments
• Fluent in English required and Spanish preferred
• Bachelor’s degree, business concentration preferred

Key Competencies & Skills:

• Adaptability – Maintaining effectiveness in reaching set goals by adapting to changed circumstances, tasks, responsibilities, and people.
• Customer Focus – Knowing the (internal and externa!) customer business needs and acting accordingly; anticipating customer needs, and giving high priority to customer satisfaction and customer service.
• Organizational Awareness – Having and using knowledge of systems, situations, procedures, and culture inside the organization to identify potential problems and opportunities; perceiving the impact and the implications of decisions on other components of the organization.
• People Development and Leadership – Having the ability to assess skill strengths and weaknesses of individuals and teams in order to determine what actions are appropriate to build and/or improve the needed skills. Achieving results through people by successful objective setting, performance review, motivation, delegation, teambuilding, commitment gains, and empowerment.
• Problem Solving – Having the ability to identify problems and issues of varying issues of varying complexities and to find effective solutions with few guidelines.
• Results Orientation – Being persistent and showing perseverance on achieving concrete and tangible results out of personal responsibility; getting optimum results from situations and being ready to take action and show tenacity in case of obstacles or resistance.
• Strategic Thinking and Accountability – Understands and processes complex information and exercises sound judgment, considering the situation, the issues, the key players, and the levels of authority involved. Proposes courses of action that further the objectives, priorities, and vision of the organization. Accepting responsibility that results in anticipation/prevention of problem areas from actions, and problem solving inside and outside the department/organization.

Work Environment:

• Employee spends the majority of time in office environment, generally accessible to the public, members, and potential members
• Noise level in the work environment is usually moderate
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Physical Demands:

• Employee is regularly required to sit, stand and walk
• Employee will use hands to finger, handle or feel, reach with hands and arms, and talk or hear
• Employee will irregularly lift and/or move up to 10 pounds
• Employee will frequently travel to various branches within the company’s market
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Comprehensive Benefits Package:

• Paid Vacation and Sick Time
• 11 Paid Holidays
• 401(k) with Company Match
• Medical, Dental, and Vision Benefits
• Flexible Spending Account (FSA)
• Disability Benefits
• Life Insurance, Critical Illness, Accident
• Employee Assistance Program (EAP)
• Tuition Reimbursement, Professional Development

Hope Enterprise Corporation does not participate in or engage in any form of visa sponsorship, including employment-based visa applications or extensions (e.g., H-1B, TN, O-1, OPT, STEM OPT, etc.). Candidates must be legally authorized to work in the United States at the time of application and throughout the duration of employment.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.