Associate Director, Paid Social

Accountabilities:

As a senior leader within the paid social function, you will oversee client performance, strengthen strategic partnerships, and develop high-performing teams. Your responsibilities will include:

• Lead paid social strategy for key client accounts, overseeing campaign planning, execution, and optimization across Meta, LinkedIn, TikTok, Pinterest, and other relevant platforms.

• Direct account strategy, forecasting, and media planning for e-commerce, retail, and B2B lead generation clients with monthly advertising budgets ranging from $200,000 to $100 million.

• Develop and guide creative strategies in collaboration with creative teams, ensuring messaging is aligned with campaign objectives and continuously refined based on performance insights.

• Drive client revenue growth through successful renewals, account expansion, and long-term relationship development.

• Participate in client onboarding, quarterly business reviews, renewal discussions, and other strategic communications.

• Act as a senior point of contact for key accounts, building relationships with decision-makers, elevating strategic discussions, and maintaining outstanding client experiences.

• Manage and mentor a small team of Account Managers and other digital marketing professionals.

• Train team members in advanced paid social techniques, multi-channel marketing strategies, client management, forecasting, and performance reporting.

• Support professional development through regular feedback, performance reviews, and weekly one-on-one meetings.

• Motivate and guide the team toward achieving quarterly account growth, performance, and client retention objectives.

Requirements:

The ideal candidate combines extensive paid social expertise with strong leadership capabilities, commercial awareness, and a passion for delivering measurable marketing results. You should bring:

• At least 5 years of experience managing paid social client accounts.

• At least 1 year of direct supervisory experience managing digital marketing professionals.

• Strong hands-on experience with Meta and LinkedIn advertising platforms.

• Familiarity with Pinterest, Snapchat, and TikTok advertising is an advantage.

• Strong analytical skills and the ability to interpret campaign performance data using Google Analytics, Meta Business Manager, Excel, and Google Sheets.

• Excellent communication and presentation skills, with the confidence to explain digital marketing strategies and performance insights to C-suite executives and senior stakeholders.

• Demonstrated leadership abilities, with a genuine commitment to mentoring colleagues and helping teams succeed.

• The ability to balance hands-on campaign optimization with broader strategic thinking and business objectives.

• A proactive, driven, and innovative mindset, combined with strong problem-solving and decision-making skills.

• A four-year college degree or equivalent professional experience.

Additional assets:

• Previous experience directly managing paid social budgets of $100,000 or more in monthly advertising spend.

• Exposure to paid search, display advertising, and remarketing campaigns.

• Experience optimizing campaigns against downstream business metrics and CRM data, particularly through platforms such as Salesforce.

Benefits:

• Annual salary ranging from $95,000 to $110,000 USD.

• Comprehensive medical, dental, and vision insurance with full coverage.

• Generous paid time off.

• 15 company-wide holidays.

• 401(k) retirement plan with employer contributions.

• Paid parental leave.

• A strong emphasis on work-life balance and employee well-being.

• Career development opportunities within an innovative and rapidly evolving industry.

• Entrepreneurial opportunities across a global professional network.

• An internationally diverse and inclusive working environment.

• Employee resource groups supporting diverse communities and perspectives.

• A commitment to diversity, equity, inclusion, and sustainable business practices.

• Remote-friendly opportunities, subject to the applicable Return to Office policy. Employees living within commuting distance of an office may be required to work on-site a set number of days per week, depending on the current policy.