Assistant Director of Online Admission

Assistant Director of Online Admission and Learner Pathways

Linfield University | Admission

Department: Admission
Reports to: Director of Admission
Classification: Full-Time, Exempt
Position Type: Grant-Funded

Join the Linfield University Team!

Linfield University is seeking a collaborative, innovative, and student-centered Assistant Director of Online Admission and Learner Pathways to lead recruitment and enrollment efforts for the university's online programs. This position plays a key role in expanding educational opportunities for adult learners, transfer students, and other individuals seeking flexible pathways to achieve their academic and professional goals.

The ideal candidate is a strategic thinker, an effective communicator, and a relationship builder who is passionate about helping students navigate their educational journeys. Working closely with admission colleagues, academic leadership, and campus partners, the Assistant Director will develop recruitment strategies, strengthen enrollment processes, and create a welcoming and supportive experience for prospective and newly admitted online students.

Position Summary

Reporting to the Director of Admission, the Assistant Director of Online Admission and Learner Pathways is responsible for developing and implementing comprehensive recruitment and enrollment strategies to support enrollment goals across all Linfield University online programs.

This position collaborates with the Associate Director of Admission, Transfer Recruitment and Project Management to coordinate digital marketing, publications, and advertising campaigns. The Assistant Director also partners with admission leadership to strengthen internal systems, streamline processes, and improve the effectiveness of recruitment and enrollment operations.

Working closely with academic deans and the Director of Lifelong Learning, the Assistant Director helps identify opportunities for program development, expanded student markets, and new learner pathways.

The position serves as an important connection between prospective students and university resources, coordinating support from initial inquiry through prerequisite and pre-admission advising, conditional admission, formal admission, enrollment, and initial course registration. Collaboration with Academic Affairs, Academic Advising, Financial Aid, the Registrar's Office, Information Technology, Student Accounts, and other campus partners is essential to providing a seamless and positive student experience.

Key Responsibilities

Recruitment and Enrollment Strategy

• Develop and implement an annual recruitment, marketing, and enrollment plan for all online programs, under the direction of the Director of Admission, to support university enrollment goals.

• Coordinate recruitment initiatives and admission activities designed to attract and enroll new online students, including adult learners, transfer students, and other prospective student populations.

• Guide prospective students through the enrollment process, from initial inquiry and pre-admission advising through application review, admission, enrollment, and initial course registration.

• Conduct individual advising appointments, group presentations, and virtual or in-person information sessions to communicate program opportunities, admission requirements, and enrollment pathways.

• Participate in application review, recruitment travel, transfer fairs, employer events, and other outreach activities.

• Collaborate with academic deans, faculty, and the Director of Lifelong Learning to identify emerging student markets, support program development, and expand access to online educational opportunities.

• Build and maintain relationships with community colleges, employers, and community organizations to strengthen recruitment pipelines, transfer pathways, and potential educational partnerships.

• Partner with Admission Operations, Academic Advising, Financial Aid, the Registrar's Office, and other departments to coordinate student support and improve enrollment processes.

• Lead or contribute to special recruitment projects and initiatives that support enrollment growth and institutional priorities.

Communications and Marketing

• Collaborate with the Director of Admission and the Associate Director of Admission, Transfer Recruitment and Project Management to plan and coordinate marketing publications, digital advertising, and promotional campaigns for online programs.

• Contribute to the development and implementation of a comprehensive digital marketing strategy that increases awareness of Linfield's online educational opportunities and supports enrollment objectives.

• Develop and maintain an annual calendar of marketing and advertising campaigns in coordination with admission and marketing colleagues.

• Create and implement written and electronic communication plans that engage prospective students throughout the recruitment and enrollment process.

• Work with the Senior Associate Director of Admission and the Associate Director of Admission/Operations to establish communication timelines, improve database processes, and develop automated, data-driven recruitment communications.

• Coordinate printed communications and external mailing vendors, as needed.

• Maintain accurate, engaging, and up-to-date information on Online and Continuing Education webpages and SharePoint Central pages.

• Evaluate communication and marketing effectiveness and recommend improvements to strengthen prospective student engagement and enrollment outcomes.

Collaboration and Operational Effectiveness

• Maintain regular communication with the Director of Lifelong Learning and academic deans to ensure recruitment strategies align with academic program goals and institutional priorities.

• Develop strong working relationships with faculty, academic departments, and administrative offices to support coordinated recruitment and enrollment activities.

• Collaborate with admission leadership to evaluate and improve internal processes, systems, and workflows that increase efficiency and effectiveness.

• Help identify and address barriers to enrollment, ensuring prospective and newly admitted students receive timely, accurate, and personalized support.

• Support the development and maintenance of relationships with community colleges, employers, and other educational partners.

• Participate in professional development opportunities, training seminars, and conferences as appropriate and within departmental budget guidelines.

• Apply relevant professional development knowledge and best practices to improve departmental procedures and recruitment efforts.

• Perform other duties as assigned.

Qualifications

Required Qualifications

• Bachelor's degree from an accredited college or university.

• Experience in college admission, student recruitment, enrollment management, academic advising, marketing, or a related field.

• Demonstrated ability to develop and maintain positive working relationships with students, faculty, staff, and external partners.

• Strong interpersonal, written, and verbal communication skills, including the ability to communicate effectively with diverse student populations.

• Excellent organizational skills with the ability to manage multiple priorities, coordinate projects, and meet deadlines.

• Strong commitment to student success and providing responsive, high-quality service throughout the enrollment process.

• Ability to work independently, exercise sound judgment, and collaborate effectively across departments.

• Proficiency with technology and the ability to learn and effectively use student information systems, customer relationship management (CRM) platforms, and digital communication tools.

• Ability and willingness to travel and participate in occasional evening or weekend recruitment activities, as needed.

Preferred Qualifications

• Master's degree in higher education, education administration, marketing, business, or a related field.

• Experience recruiting and advising adult learners, transfer students, or students pursuing online and continuing education programs.

• Experience developing recruitment plans, managing enrollment initiatives, or supporting strategic enrollment growth.

• Familiarity with digital marketing strategies, recruitment communications, and automated CRM systems, particularly Slate.

• Experience working with community colleges, employers, or other organizations to develop educational partnerships and student pathways.

• Knowledge of higher education admission processes, transfer credit evaluation, prerequisite advising, and student enrollment services.

• Experience collaborating with academic leadership and cross-functional teams to improve student experiences and operational effectiveness.

• Familiarity with website content management and SharePoint.

Work Schedule and Expectations

This is a full-time, exempt position. The regular work schedule will generally align with university business hours, with flexibility to accommodate recruitment activities, virtual and in-person events, occasional evenings and weekends, and professional development opportunities. Travel may be required to support recruitment initiatives and external partnerships.

Grant-Funded Position

This position is funded through an external grant and is contingent upon the continued availability of grant funding, including any required grant renewals.

The current grant funding period is scheduled to end on September 30, 2031. Continued employment is dependent upon funding availability. Linfield University reserves the right to modify or eliminate the position if grant funding is reduced, discontinued, or otherwise becomes unavailable for any reason.

Why Join Linfield University?

At Linfield University, we believe education has the power to transform lives. With a strong commitment to personalized learning, academic excellence, and student success, Linfield creates opportunities for learners at every stage of life. As the Assistant Director of Online Admission and Learner Pathways, you will play an important role in expanding access to higher education, helping students discover flexible learning opportunities, and supporting their journey toward achieving personal, academic, and professional goals.

Join a collaborative university community where your work makes a meaningful difference in the lives of students and helps shape the future of online education at Linfield.

Application Process

Interested candidates are encouraged to apply through Linfield University's employment opportunities website. Applicants should submit a resume, cover letter outlining their qualifications and interest in the position, and any additional materials requested through the online application process.

Linfield University is an equal opportunity employer committed to fostering a welcoming and inclusive environment for all members of its community.