Account Executive
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Skills
About the role
About Live Events
Live Events is a national live event production company and AV partner with hubs in Atlanta, Dallas, Los Angeles, and Orlando, specializing in concerts, festivals, corporate events, and sports. Our full-service team delivers stage lighting, professional audio, LED video walls, and rigging for live entertainment across the country. Join a crew that powers some of the biggest stages across the country.
Position Summary / Objective
The Account Executive is responsible for identifying, qualifying, and closing new business opportunities for live event production, including sound, lighting, and video solutions. This role is a front-line sales position focused on outbound prospecting, inbound lead conversion, and driving revenue through new client acquisition. The Account Executive is a self-starter with a hunter mentality, a strong understanding of the event production industry, and the ability to craft compelling proposals that win business.
Role Responsibilities
The following duties represent the primary responsibilities of the role. This list is not exhaustive. The individual in this position will perform additional tasks as assigned, adhere to all provisions of the Employee Handbook, and participate in company initiatives and projects.
Sales & Business Development
- Proactively prospect and generate new business through cold outreach, networking events, referrals, and inbound lead follow-up.
- Build a strategic prospecting plan to hit or exceed monthly, quarterly, and annual sales goals.
- Attend industry events, trade shows, and association meetings to build pipeline and brand awareness.
- Manage the full sales cycle from initial outreach to signed contract and deposit collection.
- Stay current on trends in live event production, client verticals, and competitive offerings.
Client Engagement & Solutions
- Qualify potential clients to ensure they align with company capabilities and service levels.
- Conduct discovery meetings to understand client needs, budget, and event objectives.
- Develop and present customized proposals that communicate technical and creative solutions.
- Collaborate with Account Managers and Project Managers to ensure smooth handoff after deal close.
Administrative & Pipeline Management
- Enter all deal data accurately into the CRM system and maintain up-to-date pipeline tracking.
- Provide forecasting and sales reporting to leadership on a weekly/monthly basis.
Work Environment
This role primarily operates in a professional office setting with regular visits to client sites, venue walkthroughs, and live events. The role routinely uses standard office equipment such as laptops and smartphones.
Physical Demands
The individual in this role will remain stationary for portions of the workday and move about office and event environments as needed. Light physical activity may be required during site visits, including lifting equipment or materials up to 25 lbs on occasion.
Position Type / Expected Hours of Work
This is a full-time position. Standard work hours follow a typical workday schedule, with flexibility required during peak sales periods, client deadlines, or high-travel weeks. Evening and weekend work may be required. Breaks and lunches comply with all applicable laws. Overtime is compensated in accordance with local, state, and federal regulations.
Travel
This role requires up to 50% travel, including local, regional, and occasional overnight trips. Travel includes client meetings, venue walkthroughs, and onsite presence at live events.
Qualifications
Required
- 5+ years of sales experience in the live events, AV, or creative services industry.
- Strong understanding of event production technologies (audio, lighting, video, LED walls).
- Proven track record of meeting or exceeding sales quotas in a fast-paced environment.
- Exceptional communication, presentation, negotiation, and interpersonal skills.
- Highly organized with strong time-management and follow-up discipline.
- Experience with CRM systems (HubSpot, Salesforce, or equivalent).
- Ability to build trust quickly and sell using value-based strategies.
- Willingness to attend networking functions, evening events, and travel as needed.