Vice President, Partnerships and Recruitment

Accountabilities

Build and scale a state-by-state B2B recruitment organization, hiring and leading teams across multiple states while defining market models, territories, quotas, and performance standards.

Develop strategic partnerships with health systems and employers, securing preferred-pricing agreements and negotiating contract terms within delegated authority.

Coordinate pricing and tuition models with executive finance and growth leadership to ensure commercially sound partnership agreements.

Oversee onsite recruitment events and targeted campaigns at partner locations to generate qualified leads, applications, and enrollments.

Lead the marketing and brand-awareness strategy for nursing programs, collaborating with Marketing on positioning, messaging, channels, budgets, and performance measurement.

Establish articulation agreements and partnerships with other educational programs, including joint events and co-marketing initiatives.

Develop relationships with workforce boards, economic development organizations, and other community stakeholders to secure funding, expand employer tuition support, and strengthen market presence.

Build and maintain executive-level relationships with Chief Nursing Officers, CFOs, COOs, CEOs, and CHROs, representing the organization at industry forums and healthcare association events.

Own revenue performance, P&L management, and the operating model, monitoring partner-sourced enrollment, cost per lead, cost per start, margins, and forecasts.

Establish CRM and pipeline governance, including Salesforce and HubSpot processes, performance tracking, and attribution reporting.

Collaborate with Enrollment, Marketing, Academic and Clinical Operations, and Finance to ensure program delivery and clinical placement capacity can support partnership commitments.

Lead and develop a high-performance culture grounded in clear metrics, coaching, accountability, and organizational values.

Oversee B2B admissions, Title IV partner onboarding, and representation of nursing workforce leadership initiatives.

Requirements:

10+ years of experience in B2B business development, strategic sales, or partnership leadership, ideally within healthcare, health systems, or a related industry.

Proven enterprise-level executive leadership experience, including accountability for a P&L, a multi-state organization, and C-suite relationships.

Demonstrated success building and scaling an enterprise-level brand, with responsibility for brand strategy, positioning, and awareness across multiple states or nationally.

Experience establishing and leading multi-state field sales or recruitment teams.

A strong track record of negotiating and closing contracts with senior healthcare system executives.

Experience with territory design, quota management, and event-based or field recruitment strategies.

Knowledge of marketing strategy and campaign oversight, including budget management and performance measurement.

Ability to develop ROI analyses and compelling business cases related to workforce economics.

Working knowledge of healthcare workforce dynamics, including nursing shortages, employee turnover, and professional licensure.

Proficiency with CRM platforms, preferably Salesforce, including pipeline management and governance.

Bachelor's degree required. An MBA, MHA, or clinical credential is preferred; equivalent professional experience may also be considered.

Experience in nursing or higher education enrollment, including articulation agreements, is an advantage.

Familiarity with workforce boards, state workforce funding, or economic development organizations is preferred.

Experience in healthcare staffing or talent platforms, particularly in strategic account management, is beneficial.

Experience working with rural health systems, critical access hospitals, or community health networks is a plus.

Benefits:

Budgeted annual hiring range of $193,500–$210,600 USD.

Travel, lodging, and other accommodations covered for required New Collaborator Orientation in Salt Lake City, Utah.

Opportunity to build and lead a national recruitment and partnerships organization.

Executive-level responsibility and influence over business strategy, revenue, and organizational growth.

Professional and personal development opportunities within an environment focused on continuous learning.

A mission-driven environment focused on advancing healthcare education, workforce development, and access to quality healthcare.