Veteran Enrollment & Benefits Counselor

Job Posting:

JR102320 Veteran Enrollment & Benefits Counselor (Open)

Department:

UBalt Student Success & Support Svcs, PM

Position Type:

Regular

Open Date:

11-13-2026

Close Date:

$52,000 - $62,000

Job Description:

The Veteran Enrollment & Benefits Counselor serves as a primary point of contact for prospective, incoming, and currently enrolled military-connected students through the Bob Parsons Veteran Center, providing personalized admissions guidance, enrollment support, and assistance navigating VA Education benefits. The role recruits prospective military-connected students through outreach, recruitment events, electronic communications, and direct engagement to support institutional enrollment goals and increase awareness of university programs and services. The Counselor coordinates enrollment-related services by collaborating with admissions, financial aid, the registrar, academic departments, and other campus offices to facilitate access to academic advising, placement testing, residency determinations, transfer credit evaluations, and financial assistance. The Counselor also develops and maintains strategic relationships with military organizations, community colleges, school counselors, community leaders, and other key stakeholders to establish recruitment pipelines, strengthen community partnerships, and expand educational opportunities for military-connected students.

This is a hybrid position expected to work on campus three days and remote two days a week. However, there may be periodic instances during the academic year when additional on-campus presence is necessary. The role also requires regular work off-campus to visit local military installations, so access to reliable transportation is required.

Position is open until filled, and applications received by Monday, November 30 will receive priority consideration

Responsibilities:

Recruitment and Enrollment Management

Achieve enrollment growth goals by actively recruiting prospective military-connected students through targeted outreach, including visits to military installations, community colleges, recruitment events, community organizations, and direct communication by phone, email, text, and other engagement methods.

Develop and implement recruitment plans by coordinating undergraduate and graduate recruitment calendars and creating annual recruitment strategies tailored to veterans, active-duty service members, reservists, National Guard members, and eligible dependents.

Plan and execute recruitment activities by scheduling, attending, and presenting at college fairs, military outreach events, community college visits, workshops, open houses, and other local and regional recruitment opportunities.

Evaluate and expand recruitment strategies by researching emerging opportunities, assessing target audience and partner feedback, and recommending innovative approaches and best practices to increase prospective student engagement.

Analyze enrollment trends and pipeline performance by monitoring inquiries, applications, acceptance rates, and enrollment outcomes, using data to assess recruitment effectiveness and adjust outreach strategies to meet institutional goals.

Provide individualized admissions counseling to an assigned group of prospective students and applicants, advising them on academic programs, admissions, registration, financial aid, scholarships, graduate assistantships, and other university resources.

VA Education Benefits Administration

Serve as the institution's School Certifying Official (SCO) for the Bob Parsons Veteran Center, administering VA education benefits in accordance with applicable federal regulations, Department of Veterans Affairs guidance, and institutional policies.

Review, verify, and process enrollment certifications for students utilizing VA education benefits, including applicable chapters of the GI Bill, ensuring certifications accurately reflect students' enrollment and eligibility.

Ensure timely and accurate reporting of initial enrollment certifications, amendments, adjustments, and terminations through VA systems, including Enrollment Manager, in accordance with established deadlines and requirements.

Verify student eligibility and academic information by reviewing enrollment status, approved academic programs, degree requirements, and changes in academic standing to ensure compliance with VA certification requirements.

Maintain accurate certification records by documenting student eligibility, enrollment certifications, amendments, communications, and certification histories in accordance with institutional and VA recordkeeping requirements.

Coordinate with external agencies including the Department of Veterans Affairs, state approving agencies, and other relevant organizations to resolve certification discrepancies, address payment concerns, and clarify eligibility or regulatory questions.

Provide VA benefits guidance to prospective and enrolled military-connected students by explaining certification procedures, benefit requirements, enrollment responsibilities, and the potential impact of academic decisions on their education benefits.

Relationship Development and Collaboration

Establish and maintain strategic partnerships with military organizations, community colleges, high schools, school counselors, community leaders, educational organizations, and other external stakeholders to strengthen recruitment pipelines and expand educational opportunities for military-connected students.

Collaborate with university departments and campus partners including Admissions, Financial Aid, the Registrar, academic departments, advising, and other student support offices to coordinate services, address enrollment barriers, and facilitate student success.

Network with admissions and veteran services professionals at other institutions to exchange information, identify best practices, and explore innovative approaches to recruitment, enrollment management, and student support.

Represent the university and the Bob Parsons Veteran Center at recruitment events, professional meetings, community activities, and partner engagements to increase awareness of university programs and services available to military-connected students.

Policy Development and Implementation

Assist in the development and implementation of veteran and military-affiliated student policies and procedures that promote learning, inclusion, and diversity. Perform timely reviews of policies to ensure compliance with all university, state and federal requirements. Review and revise policies and procedures as necessary. Provide recommendations to university officials regarding current student policy and processes. Address concerns and policy violations in compliance with established university procedures.

Minimum Qualifications:

Education: Bachelor’s degree in Education, Marketing, Communications or another related field.

Experience:

One year of professional experience in higher education admission, veteran services, sales, marketing, or related field/discipline.

Preferred Qualifications:

Education: Master’s degree Education, Marketing, Public Relations, Psychology, Public Administration, Business, Communications

Experience: Three years of professional experience in higher education, admission, marketing or related field/discipline. Previous experience using database systems (preferably People Soft), customer/constituent relationship management systems (preferably Salesforce), and document imaging (preferably Image Now).

Required Knowledge, Skills and Abilities:

Valid driver’s license. Demonstrates proficiency in Microsoft Office Suite, strong time management, and prioritization skills. Maintains a high level of accuracy and attention to detail when processing VA education benefit certifications, reviewing student records, and managing admissions information. Demonstrates excellent written, verbal, interpersonal, and public speaking skills, with the ability to communicate complex information clearly and effectively to diverse audiences. Provides exceptional customer service by anticipating student needs, responding promptly to inquiries, resolving concerns, and providing accurate and timely information. Establishes and maintains effective working relationships with students, faculty, staff, university departments, military organizations, and external community partners. Demonstrates initiative, adaptability, and sound problem-solving skills by identifying challenges, developing solutions, and recommending process improvements. Demonstrates accountability and results orientation by meeting established goals, fulfilling commitments, and taking responsibility for assigned duties and outcomes. Demonstrates the ability to interpret and apply VA education benefit regulations, university policies, and institutional procedures while maintaining compliance. Demonstrates analytical skills by evaluating enrollment data, identifying trends, monitoring recruitment outcomes, and adjusting strategies to support enrollment goals. Demonstrates a commitment to continuous learning and professional development by staying current with changes in VA regulations, admissions practices, technology, and enrollment management. Contributes to a collaborative work environment by sharing information, documenting procedures, exchanging best practices, and supporting cross-departmental initiatives. Produces clear, accurate, and professional written communications while adhering to university branding, style guidelines, and applicable editorial standards.

Special hours of work required:

Ability to work a flexible daily routine to include evening and weekend hours.

Position is open until filled, and applications received by Monday, November 30 will receive priority consideration

We offer a competitive benefits package, including health, life, prescription, and dental plans, tuition remission benefits, paid leave (22 days of annual, 15 days of sick, 3 days of personal, and 14-15 holidays) and retirement plans with employer contributions. You can see more details on our benefits here. 

Additional Job Information:

The University of Baltimore ("UBalt" or "University") does not discriminate on the basis of sex, gender, race, religion, age, disability, national origin, ethnicity, sexual orientation, gender identity, or other legally protected characteristics in its programs, activities or employment practices. UBalt is an Equal Opportunity/ADA Compliant Employer & Title IX Institution.