Sr. Marketing Analyst (m/f/d)

About HOLY

• HOLY is the soft drink revolution: With our product lines Energy®, Iced Tea®, Hydration®, Milkshake®, and our newest innovation, the HOLY Syrup Bottle®, you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest-growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €200M D2C revenue in DACH, FR, UK, and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 200+ people aims high (Coca-Cola, we're coming for you!).

About the Position

As HOLY grows across D2C and retail, more of our commercial decisions depend on data the business can trust and act on quickly. As our Senior Marketing Analyst, you own the reporting and analytics layer our teams run on, from the Monthly Business Review to the deep dives behind marketing, retail, and supply chain decisions.

You work as the analytical partner across multiple business teams, and you set the standards that keep our reporting accurate and our data models reliable. Beyond simply a reporting role, you shape what the business measures, challenge requests that won't change a decision, and free the data team to focus on architecture and advanced analytics. You will report to the BI Lead, working together with several external partners.

Responsibilities:

• Business Reporting & Dashboards: Own HOLY's recurring reporting cycle, including the Monthly Business Review, the monthly attribution run, and the standing weekly and daily reports. Manage our dashboard ecosystem, consolidating duplicates and retiring reports that no longer support a decision, so the business works from a small set of trusted sources.
• Analytical Partnership: Act as the primary analytical partner for Marketing, Retail, Operations, and Finance teams, from order forecasting to customer retention. Revisit past analyses on a defined schedule so conclusions stay current, and hold partner- and client-facing figures to a contractual standard of accuracy.
• Data Quality & Standards: Define and enforce the naming, testing, documentation, and metric-definition standards the team and data champions follow. Review other analysts' work and validate AI-generated outputs before they reach stakeholders.
• Data Model Design: Design and ship data model changes end-to-end, including new business objects in the semantic layer. Keep models aligned with changing source systems and evolving business needs.
• Analytics Roadmap: Shape the analytics roadmap with the BI Lead, prioritizing work by business impact. Lead cross-functional analytical projects and move the team toward predictive and advanced analysis.

About You

• Experienced in SQL and data modeling: Brings 4+ years of SQL experience in a production environment and has designed data models, not just queried them. Experience with dbt or a similar transformation framework is expected; BigQuery and Google Cloud Platform experience is a strong plus.
• Analytically versatile: Goes beyond descriptive reporting, with hands-on experience in segmentation, cohort, distribution, threshold, and geospatial analysis. Selects the right method for an open business question.
• Commercially minded: Frames analysis in terms of revenue, margin, and order volume, with a clear sense of when an answer is good enough to act on.
• Trusted stakeholder partner: Shapes questions with senior stakeholders, prioritizes across competing teams, and presents findings and their limitations confidently to non-technical audiences, including external partners. Fluent English is required.
• Rigorous by default: Checks figures against a second source before publishing and traces issues systematically through data lineage, with extra rigour on anything external-facing.
• AI-fluent: Uses AI tools in analysis, documentation, and review; knows where their output needs checking and helps shape how the team uses them.

Our Offering

In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company: Join a company that has been growing profitably and quickly for the last 36+ months and has raised a Series B, while many other e-commerce companies are struggling.
• Huge impact: Enjoy huge impact shaping HOLY’s internationalisation in a top market.
• Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
• Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our reviews.io reviews or contact us for free samples.
• Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
• Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.
• Competitive comp. + equity: Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity—giving you the chance to share in our current success and benefit from the massive upside as we scale.

Find out more about HOLY and our team on our careers page.

The Process

As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.

1. Getting to know you: We will have a 30-minute screening interview where we will talk to you more about HOLY and the position to see if our expectations match.
2. Hiring Manager interview with Chris: We will dive a bit deeper into your experience and details of the role.
3. Case study & on-site interview: As soon as you have successfully completed the first interviews, you will receive a case study. In a second meeting at our office, the team will discuss your case study with you and answer questions about our workspace, the HOLY Temple.
4. Reference calls: At this stage, we’d like to connect with 1–2 former colleagues or managers who have worked closely with you. These conversations help us better understand your working style and strengths from those who know you professionally.
5. Interview with Phil: As a strong cultural fit is important to us, you will have a final meeting with Phil, one of our HOLY Founders. This gives both you and us the opportunity for a final check.
6. Job offer and decision: If everything goes well, you will receive an offer, and we are ready to embark on this journey together with you!

Typically, this process should take around 2-3 weeks.

Any questions or concerns?

If you have any questions or feedback, please send an email to jobs@holy.com.