Basic Function of the Position: (This is an exempt position) The Senior Manager, CES Communications develops and executes integrated communications programs that strengthen media and content creator engagement for CES. This role turns business priorities into clear, compelling stories; supports executives; builds relationships with media and content creators; manages agency and vendor workstreams; and helps deliver coordinated, high-quality communications before, during and after CES. |
Critical Duties and Responsibilities: - Develop and execute traditional and digital media plans and tactics for CES and other virtual and in-person CTA events across at least two regions (North America, APAC, EMEA and South America).
- Build proactive storylines and media opportunities that support CES business goals, strengthen high-quality coverage and attendance and grow engagement in strategic markets and audiences.
- Cultivate relationships with technology, business, trade, broadcast and international media and content creators; identify timely opportunities for briefings, interviews, contributed content and event coverage.
- Lead and grow the domestic media events strategy, creating opportunities across key U.S. markets to generate media engagement, strengthen industry relationships and build momentum leading into CES.
- Manage the CES executive interview program from outreach through execution, including media coordination, executive preparation, scheduling and follow-up.
- Prepare executives and spokespeople for interviews, press conferences and speaking opportunities through messaging, briefing documents, anticipated questions and rehearsal support.
- Write messaging, press releases, media pitches, scripts, talking points, written Q&As, web copy and other external communications.
- Help manage global journalist and creator scholarship programs, including vetting, logistics and hospitality events that strengthen relationships with CES.
- Support initiatives that enhance the media and content creator experience at CES.
- Manage assigned agency partners, contractors, vendors and project budgets, including scopes, timelines, deliverables and performance against objectives.
- Oversee media monitoring, measurement and reporting workstreams, translating results into clear insights and recommendations.
- Serve as a CES spokesperson and oversee the media inbox management across the team.
- Other duties as required by business needs.
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Skills/Capabilities/Technical: - Prior experience with agency, tech company, association or tradeshow is preferred.
- Proficiency in Microsoft Office Suites
- Proficiency in various online applications, public engagement tools, and project management tools
- Strong verbal and written communication skills
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