Sr. Advisor AI Transformation & Automation Brand Marketing (f/m/d)

We are rebuilding our brand marketing AI-first: campaign, content, social, media, design, PR and events work with AI as the standard tool from brief to finished asset. You are the technical builder and AI-Ops owner behind it: you own workflows end-to-end, from context through agent design to evaluation, and raise them step by step to more automation. You come from brand marketing yourself and build the automation for work you know first-hand.

Tasks

• You analyse the core processes in brand marketing (briefing, production, adaptation, localisation, testing, reporting, approvals), break down time-consuming steps with low judgement needs and rebuild them with AI agents, with clear targets for autonomy and quality.
• You develop and run agents and automations on platforms such as Claude, n8n or comparable tools (asset variants, localisation, versioning, reporting, approval logic) and take every agent live with a baseline and metrics: benefit, usage, cost.
• You connect our systems (Looker, Google Workspace, DAM, ad platforms, CRM) and open up new data sources for the agents together with IT.
• You curate the context agents need (brand guidelines, templates, campaign history, test results, prompt library) and keep the knowledge sources in Drive and DAM current and cleanly structured.
• You define quality standards and eval routines so that hallucinations, prompt drift and stale data surface early, and optimise prompts and agents through user feedback and A/B tests. You set the guardrails together with Legal and Design.
• You translate requirements from Campaign, Content, Media, Design, PR and Event into technical solutions, bring Marketing, IT, Legal and Product together and raise AI fluency in the team: you train, document and are the first point of contact.
• You make success measurable on existing numbers (time per asset, cost per asset, output per FTE, quality, time to market) and derive the next automation steps from that.

Qualifications

• A brand marketing background is a prerequisite: at least 6 years in campaign, content, media or creative, in-house or agency-side. You have produced, adapted or run campaigns yourself and know briefing, production, localisation, testing and approvals from your own work.
• For AI workflows and agents we prioritise potential over tenure: quick grasp, product mindset, judgement. Apply even if your profile does not cover every point.
• Learning speed and production thinking: you have worked your way into a new technical field from scratch and built something real that people actually used, and you can say precisely what went wrong (hallucinations, prompt drift, stale data, cost) and how you fixed it.
• Evaluation instinct: "looks good" is not enough for you. You define a quality bar and measure against it.
• Ownership and communication: you take a problem end-to-end, prioritise hard, are comfortable with ambiguity and explain technical matters so that creative and media planning understand them.
• Tech and data: you read and adapt scripts, understand APIs, webhooks and MCP, build with n8n, Make or comparable tools and know how data from Looker, ad platforms and DAM flows into AI systems. Python or JavaScript and agent frameworks (e.g. Claude Agent SDK, LangChain) are welcome.
• Practice with language models (e.g. Claude, ChatGPT, Gemini) including API use and with generative image and video production (e.g. Midjourney, Flux, Firefly, Veo, Runway, Sora).
• Fluent German and English.

Benefits

• Hybrid working model.
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.