Social Media Specialist

Accountabilities:

• Social Media Strategy and Management: Plan and execute the organic social media calendar across LinkedIn, Meta platforms, Reddit, and X, ensuring content aligns with brand priorities, campaign themes, small business trends, and broader marketing initiatives.

• Content Development and Publishing: Create engaging, platform-specific social media content that supports lead generation, marketing revenue objectives, customer engagement, and employer branding.

• Cross-Functional Collaboration: Partner with digital, lifecycle, customer marketing, and other internal teams to identify content needs, maintain brand consistency, and support marketing campaigns and initiatives.

• Employee Advocacy and Executive Presence: Equip employees and senior leaders with compelling social content and publishing support to strengthen their professional visibility and amplify brand messaging.

• Social Listening and Trend Monitoring: Use social listening tools to identify relevant conversations, audience interests, and emerging trends among small business owners and business leaders. Monitor platform algorithms, new channels, and evolving content formats to identify opportunities for growth.

• Performance Analytics and Optimization: Track social media KPIs, analyze engagement and conversion performance, prepare regular reports, and recommend data-driven improvements to increase reach and effectiveness.

• Webinar Coordination: Manage prospect-focused webinar activities, including logistics, promotion, speaker support, recording or video production, and post-event follow-up.

• Webinar Performance Analysis: Evaluate webinar analytics to identify optimization opportunities and collaborate with internal experts to develop relevant topics for future sessions.

• Multimedia Content Creation: Develop video concepts, coordinate production, and support filming and editing as needed to deliver high-quality visual content for social media and marketing initiatives.

• Event Photography and Video: Capture photography and video at company events and employee gatherings when required.

• Additional Responsibilities: Take on other duties and projects as needed to support evolving marketing priorities.

Requirements:

• Education: A bachelor's degree in marketing, journalism, communications, English, digital media, or a related field is preferred. An equivalent combination of education and relevant professional experience may be considered.

• Professional Experience: At least five years of experience in B2B social media, digital marketing, content marketing, or a related field.

• B2B Social Media Expertise: Demonstrated experience planning, creating, and executing organic social media strategies across multiple platforms, particularly LinkedIn and Reddit.

• Platform and Audience Knowledge: Up-to-date understanding of social media trends, platform algorithms, emerging channels, audience behavior, and content best practices.

• Writing and Storytelling: Excellent copywriting, editing, storytelling, and content planning skills, with the ability to adapt messaging for different platforms, audiences, and stages of the customer journey.

• Analytical and Strategic Thinking: Strong planning and analytical abilities, including experience interpreting social media and webinar performance data and translating findings into actionable recommendations.

• Visual and Video Content: Experience creating or editing visual assets and video content for social media is preferred.

• Industry Knowledge: Experience marketing to small businesses or working in HR, professional services, or business services is an advantage.

• Social Media Platforms: Proficiency with LinkedIn, Facebook, Instagram, Reddit, and YouTube administrative tools.

• Creative and Analytics Software: Familiarity with Canva, Figma, Adobe Creative Suite, Opus Clip, HubSpot, LinkedIn Analytics, Meta Insights, or comparable design, editing, marketing, and analytics tools.

• AI and Productivity Tools: Proficiency with Claude, Copilot, or similar AI tools, alongside competence in Microsoft 365 applications.

• Communication and Collaboration: Ability to work effectively with cross-functional teams, executives, subject matter experts, and external agencies while managing multiple content priorities.

Benefits:

• Hourly Compensation: Starting pay ranges from $31.25 to $36.06 per hour, depending on factors such as location, experience, and performance.

• Additional Rewards: Eligibility for additional compensation opportunities, which may include commissions, annual bonuses, and program-specific rewards.

• Healthcare Coverage: Medical, dental, and vision insurance.

• Insurance and Protection: Life insurance, short-term disability, long-term disability, and additional ancillary benefits.

• Flexible Spending: Access to flexible spending benefits.

• Retirement Savings: A retirement savings plan.

• Paid Time Off: Paid holidays and paid time off (PTO).

• Work Flexibility: The opportunity to work fully remotely or from a corporate office, depending on the arrangement.

• Professional Growth: Opportunities to develop skills through hands-on experience in social media strategy, content production, webinar marketing, and performance analytics.