Senior Manager, Marketing Technology Developer, Digital Banking

United States3w ago

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Skills

a/b testingagileapi designcontent managementcssdigital advertisingevent-driven architectureexcelhtmljavascriptjsonmarketing automationmicrosoft officemicrosoft wordoutlookpowerpointproject managementrequirements gatheringsegmentsqlsystem designtechnical documentationtroubleshootingwordpress

About the role

COMPANY DESCRIPTION: Forbright is a nationwide full-service bank and commercial lender focused on helping to build a brighter future for our clients and the communities we serve. Forbright is committed to exceptional client service by providing seamless, innovative personal banking services to depositors and creative financing solutions to visionary middle market businesses and investors in healthcare, technology, financial services, real estate, and other industries.

COMPANY CULTURE: We are a dynamic, high energy, fun, and fast-paced organization that has an exciting growth trajectory, meaningful mission, and embedded responsible practices into our daily interactions. We offer our team members a culture of collaboration, inclusion, flexibility, recognition, and giving back. We look to hire individuals that are passionate about our mission, and who are motivated, customer and results-oriented, innovative, adaptable, and thoughtful.

COMPANY MISSION: We are a mission-driven institution. We operate a sound dynamic institution that is well capitalized, liquid, profitable and uses best practices to manage risk and assure compliance with laws and regulations. We use Forbright’s capital, capabilities, innovation, and expertise to help our clients succeed and contribute broadly to building a brighter future.

JOB SUMMARY: The Senior Manager, Marketing Technology Developer, Digital Banking, is responsible for managing the Digital Bank’s Martech Stack. This role is responsible for building and maintaining customer journeys, configuring and developing email and push communications, creating A/B testing experiments, and constructing and connecting data sources across the Martech ecosystem. This role leverages technical expertise to implement solutions, troubleshoot issues, and enhance customer experiences utilizing Braze, Segment Customer Data Platform (CDP), Statsig Experimentation, and OneTrust Consent Management Platform.

DUTIES AND RESPONSIBILITIES:

Design, implement, optimize, and maintain customer user journeys across Braze and Segment

Support segmentation strategies to deliver personalized marketing campaigns and customer interactions

Own A/B testing and product analytics, leveraging data insights to improve marketing performance in Statsig

Collaborate with cross-functional teams, including marketing, product, business management, and external vendors to ensure project success

Maintain and troubleshoot technical issues, including routinely testing of all Martech capabilities for ease of use, speed and performance, including fixing any issues or bugs that arise

Manage data integrations by defining and building APIs, handling JSON formatted data, and implementing integrations within an event-driven architecture

Develop and maintain internal technical documentation

Develop proof-of-concept (POC) solutions to validate technical feasibility

Collaborate with stakeholders to gather requirements and implement platform enhancements

Stay current with emerging digital trends and evaluate their potential impact

Ensure compliance with regulatory requirements and industry standards for digital banking

Perform other duties as assigned

QUALIFICATIONS:

Bachelor’s Degree in Computer Science, Information Technology, Marketing or a related field required; Master's Degree preferred

Minimum of 6 years of experience in development and/or operational management of client facing technologies required

Understanding of marketing automation, digital advertising, customer data platforms and content management systems, with Braze, CDP, and WordPress experience preferred

Expertise in developing new technical solutions

Experience in marketing automation required

Deep familiarity with agile development methodologies and project management tools

Drive user centric product decisions with passion for providing optimal user experience

Experience in building and managing customer journeys using modern customer experience platforms such as CDP (Segment) and Braze

Proficiency in reading and understanding technical documentation, including API specifications, sequence diagrams, and detailed system designs

Strong proficiency in HTML, CSS, JavaScript, and SQL

Experience building APIs highly preferred

Proficiency with Microsoft Office tools (Outlook, Word, PowerPoint, Excel)

Excellent verbal, written, and interpersonal communication skills

Strong organizational skills and attention to detail

Outstanding problem-solving and time management skills