Senior Demand Generation Manager - Workleap Agent
Key details
- Location
- Canada
- Work style
- Remote
- Level
- Lead / Staff+
- Job type
- Full-time
- Experience
- 5–8 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- 9h ago
Skills
About the role
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Demand Generation Manager – Workleap Agent based in Canada.
As Senior Demand Generation Manager, you will play a key role in accelerating the growth of an innovative AI-powered solution designed to help managers become more effective. You will own the demand generation strategy, with a strong focus on building qualified pipeline and driving new customer acquisition. Working across paid media, SEO, outbound campaigns, and website optimization, you will turn marketing investments into measurable business results. You will manage external agency partners, optimize channel performance, and continuously improve the buyer journey. Collaborating closely with Sales, RevOps, and Marketing, you will help shape go-to-market priorities and identify new growth opportunities. This is an exciting opportunity to take ownership, experiment with AI-powered marketing tools, and make a direct impact in a fast-moving B2B SaaS environment.
Accountabilities
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Own and execute the demand generation strategy, focusing on increasing qualified pipeline and supporting new business acquisition.
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Analyze the full marketing funnel to identify acquisition sources, conversion gaps, and opportunities to improve lead quality and sales outcomes.
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Manage paid media campaigns and external agency partnerships, allocating budgets, defining testing strategies, and optimizing performance against pipeline and revenue objectives.
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Develop and test outbound marketing initiatives alongside inbound programs to diversify acquisition channels and generate new business opportunities.
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Lead SEO initiatives in collaboration with specialist partners, improving organic visibility across traditional search engines and AI-powered search platforms.
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Optimize website performance and conversion rates by defining objectives for key pages, improving landing pages and forms, and running continuous experiments.
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Establish and regularly review the channel mix, making data-driven investment decisions and presenting performance insights during weekly business reviews.
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Build automated reporting processes using AI tools to streamline funnel analysis, agency reporting, and website performance diagnostics.
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Collaborate closely with Content, Sales, and RevOps teams to align messaging, acquisition strategies, and pipeline objectives.
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Monitor campaign performance, communicate results and learnings, and continuously refine strategies based on measurable business outcomes.
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5+ years of experience in demand generation, growth marketing, or performance marketing within a B2B SaaS company with a sales organization.
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Proven experience managing substantial paid acquisition budgets, ideally $50,000 or more per month.
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Demonstrated success growing inbound pipeline and experimenting with outbound acquisition strategies, supported by measurable performance results.
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Strong understanding of paid media, campaign optimization, SEO, conversion rate optimization, and full-funnel marketing strategies.
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Experience managing external marketing agencies, including defining briefs, challenging recommendations, evaluating performance, and adjusting strategies when necessary.
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Ability to independently create compelling marketing copy, advertisements, and landing pages, with a strong understanding of effective messaging and creative execution.
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Hands-on experience optimizing B2B websites, landing pages, forms, and conversion journeys, supported by analytics tools such as GA4, HubSpot, or equivalent platforms.
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Ability to guide SEO specialists and understand the evolving impact of AI-powered search and large language models on customer discovery.
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Strong analytical skills,
Requirements
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