Senior Brand Manager

About the Bonhams Network

Founded in 1793, Bonhams is one of the world's leading auction houses — defined by connection, and home to the curious.

With over 230 years of expertise, Bonhams operates a global network of trusted specialists across 24 countries, including flagship salerooms in London, New York, Paris and Hong Kong. Across more than 60 specialist categories, Bonhams serves collectors of every kind — from emerging to established — with the objects, stories and expertise that define their collecting journey.

Beyond auctions, Bonhams is both a destination for discovery and for industry-leading services and support. Its rotating programme of exhibitions and public programming is free and open to all, reflecting a longstanding commitment to curiosity, cultural conversation and the enduring power of objects.

For forthcoming auctions and details of specialist departments, visit Bonhams.com.

Bonhams: A house built on knowledge. Defined by connection. Home to the curious. 

About the department

Marketing is a strategic team who work independently towards clear common objectives. The pace is fast, and we’re constantly learning. Whether developing marketing strategies, producing creative or optimising digital, our mission is to deliver the best possible experience for our clients, as well as the best outcome for the business.

We work closely with internal specialist teams, Press, Events and Creative to bring compelling stories to life, build meaningful connections with clients and deliver consistent, high-quality marketing across our global business.

 

About you

You are an experienced, commercially minded brand marketer with a strong track record in brand development, audience strategy and integrated marketing. You combine strategic thinking with creative judgement and know how to translate customer and market insights into opportunities for brand growth.

You are proactive, analytical and confident working across teams and markets. You can challenge existing thinking, develop clear recommendations and influence stakeholders to drive brand development and reach new audiences.

 

About the role

• Support the development and evolution of Bonhams' global brand strategy, positioning and identity, championing a distinctive and consistent brand presence across markets and channels.
• Proactively identify and drive initiatives that strengthen Bonhams' brand positioning, cultural relevance and engagement with existing and prospective audiences.
• Support the development of global audience strategy, working with the Director of Digital and Brand Marketing to identify priority buyer and consignor audiences and opportunities for growth.
• Gather and consolidate customer, market and competitor insights from across the business and external sources to build a deeper understanding of audience behaviours, brand perception and opportunities for growth.
• Translate brand and audience insights into clear positioning, messaging and storytelling recommendations that inform campaigns, content and wider marketing activity.
• Collaborate with Partnerships, Events and Press to shape brand activations and maximise the impact of key initiatives through integrated marketing and storytelling.
• Partner with regional marketing and specialist teams to embed the global brand strategy across markets and categories, balancing brand consistency with local relevance and commercial priorities.
• Work with the Head of Media and wider marketing team to establish appropriate brand and audience KPIs, evaluate effectiveness and use insights to inform future recommendations.

 

Key Skills & Attributes

• Proven experience in a senior brand marketing role, ideally within a luxury, lifestyle, cultural or premium consumer environment.
• Strong strategic and analytical thinking, with the ability to interpret complex information, identify opportunities and make clear recommendations.
• Excellent creative judgement and an understanding of what makes effective brand communications.
• Commercially astute, with an understanding of how brand investment contributes to wider business objectives.
• Strong communication and presentation skills, with the confidence to influence and challenge stakeholders at all levels.
• Experience working across multiple teams, markets and external partners, with the ability to build effective working relationships.
• Proactive, resourceful and comfortable working in a fast-paced environment with competing priorities.
• An interest in art, luxury, culture and collecting would be advantageous.

 

What We Offer

Time Off

• 28 days holiday (including Bank Holidays), 1 extra day per year of service (up to 33 days holiday a year including Bank Holidays)
• Christmas Closure & Summer Fridays

Healthcare & Protection

• Private health insurance & EAP
• Eyecare Vouchers
• Life Assurance

Family Support

• 16 weeks maternity leave at full pay
• 4 weeks paternity leave at full pay

Other Perks

• Season Ticket Loan
• Cycle to Work Scheme
• Perks at Work cashback & discounts via Medicash
• Gym Discount
• AWITA subscription (Association of Women in the Arts)
• Parent Support Network

*Bonhams’ reserves the right to change company benefits at any time

If you wish to apply, please send your CV and cover letter by the 27th November 2026 at midnight.

We thank you for your interest in this position but please note that we will only contact candidates chosen for further consideration.

Bonhams is an Equal Opportunity Employer. As part of our commitment to fight for equality, we work to ensure a fair and consistent interview process. We celebrate diversity and we are committed to an inclusive work environment.