SEGMENTS & PRODUCTS MARKETING ASSISTANT MANAGER
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Skills
About the role
JOB PURPOSE
To assist in the execution of the marketing & communication activities through developing all needed collaterals based on the assigned marketing calendar, supporting the business to effectively achieve the organization's business and marketing objectives.
KEY ACCOUNTABILITIES
1. Execute out assigned campaigns for the agreed-upon Business Segment or Product in accordance with the approved and agreed-upon Marketing calendar.
2. Assist with the development of a marketing brief to be communicated with the allocated advertising agency by incorporating the necessary communication channels and specifying the target audience for each campaign.
3. Ensure a proper Go to Market and launch Campaigns, that is in line with the business brief to support enhance product/ segment reach.
4. Measure results related to the assigned campaigns based on the Marketing Calendar to ensure campaigns achieve the pre-determined targets.
5. Maintain a close track on campaign performance during the campaign period in order to generate an end-of-campaign report for each campaign and provide observed takeaways for discussion among the marketing team and associated business partners in order to evaluate campaigns and explore new projects.
6. Follow up on non-digital campaign performance in terms of leads and conversion rates for new to bank customers.
7. Assure that all communication marketing content is reviewed and quality controlled by the agency to ensure it is in line with the business brief.
8. Regular monitoring for content related to the concerned products on different channels to assure contents are up to date.
9. Handle data input within the Marketing report by sharing it on time added with key highlights
10. Coordinate with the campaign management team in order to ensure sending the SMS text / Email shots related to the required campaign
11. Handle the daily workflow with agencies, suppliers and ensure the abidance to projects/jobs set delivery dates.
12. Deliver and monitor collaterals in terms of artwork, resizing, new concept, campaigns, events, merchandising collaterals, advertorials, customer’s statements, meanwhile assisting and handling all above the line ATL & below the line BTL communications activities and execution.
13. Assist in managing events logistics & arrangements along with Corporate Communication team to ensure effective implementation of marketing activities.
14. Handle all related customer’s applications and forms for the assigned product/segment in alignment with the corporate identity set guidelines to be aligned & updated in coordination with the Marketing Services team related to the most recent application / form relevant to the business related team
15. Handle the distribution of all marketing deliverables / materials prior to campaign launch.
16. Work closely with the production team to ensure timely and accurate delivery of events materials.
17. Assist in monitoring the results of any project launched, preparing of necessary reports; presentations, follow-up on ROI reports and generated campaigns leads.
JOB PURPOSE
To assist in the execution of the marketing & communication activities through developing all needed collaterals based on the assigned marketing calendar, supporting the business to effectively achieve the organization's business and marketing objectives.
KEY ACCOUNTABILITIES
1. Execute out assigned campaigns for the agreed-upon Business Segment or Product in accordance with the approved and agreed-upon Marketing calendar.
2. Assist with the development of a marketing brief to be communicated with the allocated advertising agency by incorporating the necessary communication channels and specifying the target audience for each campaign.
3. Ensure a proper Go to Market and launch Campaigns, that is in line with the business brief to support enhance product/ segment reach.
4. Measure results related to the assigned campaigns based on the Marketing Calendar to ensure campaigns achieve the pre-determined targets.
5. Maintain a close track on campaign performance during the campaign period in order to generate an end-of-campaign report for each campaign and provide observed takeaways for discussion among the marketing team and associated business partners in order to evaluate campaigns and explore new projects.
6. Follow up on non-digital campaign performance in terms of leads and conversion rates for new to bank customers.
7. Assure that all communication marketing content is reviewed and quality controlled by the agency to ensure it is in line with the business brief.
8. Regular monitoring for content related to the concerned products on different channels to assure contents are up to date.
9. Handle data input within the Marketing report by sharing it on time added with key highlights
10. Coordinate with the campaign management team in order to ensure sending the SMS text / Email shots related to the required campaign
11. Handle the daily workflow with agencies, suppliers and ensure the abidance to projects/jobs set delivery dates.
12. Deliver and monitor collaterals in terms of artwork, resizing, new concept, campaigns, events, merchandising collaterals, advertorials, customer’s statements, meanwhile assisting and handling all above the line ATL & below the line BTL communications activities and execution.
13. Assist in managing events logistics & arrangements along with Corporate Communication team to ensure effective implementation of marketing activities.
14. Handle all related customer’s applications and forms for the assigned product/segment in alignment with the corporate identity set guidelines to be aligned & updated in coordination with the Marketing Services team related to the most recent application / form relevant to the business related team
15. Handle the distribution of all marketing deliverables / materials prior to campaign