Regional Marketing Lead

Accountabilities

You will own regional marketing strategy and execution, leading a team while ensuring campaigns, budgets, and customer acquisition initiatives contribute directly to business objectives. Your main responsibilities will include:

Regional strategy and market development: Develop and manage regional marketing strategies based on market research, competitor analysis, audience segmentation, and channel performance. Identify growth opportunities and take ownership of regional results.

Team leadership: Lead, coach, and develop regional marketing managers by setting clear objectives, organizing regular planning sessions, monitoring performance, and maintaining high execution standards.

Performance monitoring and reporting: Track the full marketing funnel, including clicks, registrations, KYC completion, first-time deposits (FTD), and retention. Provide weekly performance updates and recommendations to the Head of Marketing.

Global campaign localization: Collaborate with the global marketing team to adapt campaigns, landing pages, and creative assets to local audiences, cultural expectations, and market conditions.

Budget management: Manage regional marketing budgets and allocate investments across markets and acquisition channels to achieve growth targets efficiently.

Customer journey optimization: Partner with Product and Payment teams to improve the local user experience, from registration and identity verification to first deposit and trading. Identify and address conversion barriers, particularly those related to local payment methods.

Influencer and partnership marketing: Work with the Influencer Marketing team to identify, select, and manage regional creators, influencers, and trading educators.

Community and content growth: Develop regional communication and engagement channels, including Telegram, Discord, X, YouTube, and local community forums, to increase organic engagement and long-term trader retention.

Offline marketing initiatives: Plan and manage regional events such as industry expos, seminars, sponsorships, and partner dinners. Oversee budgets and evaluate the performance and business impact of each initiative.

Compliance and competitive intelligence: Ensure regional advertising activities comply with platform policies and local regulations, including required financial risk warnings. Monitor competitor campaigns and offers to identify new opportunities.

Requirements

The ideal candidate is an experienced B2C marketing leader with a proven ability to manage teams, develop regional strategies, and deliver measurable growth across international markets. You should combine strong analytical capabilities with practical experience in digital acquisition and local market adaptation. The required qualifications include:

At least 4 years of marketing experience, with a strong background in B2C marketing.

At least 2 years of experience managing a team of four or more people.

Hands-on experience developing and implementing marketing strategies, managing budgets, and delivering measurable business results.

Experience acquiring users and growing business operations in Arab markets (MENA) or Sub-Saharan Africa (SSA).

Practical knowledge of web and app analytics tools, including GA4, Mixpanel, or Amplitude.

Experience working with business intelligence and reporting platforms such as Tableau, Power BI, or Metabase.

Familiarity with mobile attribution platforms such as AppsFlyer, Kochava, or Adjust.

Strong understanding of full-funnel unit economics, including Customer Acquisition Cost (CAC), Lifetime Value (LTV), and cohort payback.

Experience adapting global marketing campaigns to local audiences and market requirements.

Hands-on experience managing paid acquisition channels, including Google Ads, Meta, and other digital advertising platforms.

Knowledge of SEO principles and their application to regional growth strategies.

Upper-intermediate to advanced English proficiency, with the ability to communicate effectively across international teams.

Preferred Qualifications:

Experience in trading, cryptocurrency, or iGaming industries.

Knowledge of financial advertising policies on major platforms, including Google, Meta, and TikTok, as well as relevant regional regulatory requirements.

Experience launching, managing, and growing online communities through platforms such as Telegram, Discord, X, and YouTube.

Experience planning, budgeting, and measuring the impact of offline marketing events.

Experience collaborating with culturally diverse teams across multiple countries and regions.

Benefits

Remote work: Enjoy the flexibility of working remotely.

Paid vacation: Receive 20 paid vacation days per year.

Paid sick leave: Benefit from 10 paid sick leave days per year.

Public holidays: Receive public holidays in accordance with the applicable company holiday calendar.

Medical insurance: Access medical coverage to support your health and well-being.

Professional development: Benefit from a dedicated education budget to support your career growth and skills development.

Language learning: Access a budget for language courses and learning opportunities.

Wellness support: Receive a wellness budget that can be used for gym memberships, sports equipment, and related expenses.

International collaboration: Work alongside experienced professionals in a large, international, cross-functional team.