Recruitment Officer-PBIS
Panyathip International School
Vientiane, Laos22h ago
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Skills
About the role
Safer Recruitment and Safeguarding Commitment
PBIS is totally committed to safeguarding the welfare of children and young people and expects the same from its employees. All new staff will be subjected to an enhanced pre-employment clearance check, including an identity check, criminal background checks, qualifications checks and employment checks to include an exploration of any gaps in employment and three professional references which will be verified. All teaching posts must have a teaching qualification.
Job Summary
The Marketing Comm Officer manages prospective recruitment through the full enquiry-to-enrolment pipeline — from first contact and school tour through to enrolment.
The postholder ensures every prospective family receives a warm, professional, and informed experience throughout their decision journey. The role also covers agency and partner relationship management, Open Day delivery support, and CRM data accuracy.
Student Recruitment and Enquiry Management
- Manage assigned enquiries from first contact through to enrolment: logging all interactions in iSAMS on the same day they occur.
- Engage with prospective students and families through school visits, tours, Open Days, education fairs, and community events.
- Build and maintain relationships with international and domestic prospective students, their families, community organisations, and educational agents.
- Serve as a primary point of contact for prospective families — providing guidance on admissions procedures, academic programmes, and campus life.
- Work with Social Media Officer on responding to routine public comments and direct messages within the agreed response framework; escalate sensitive matters immediately.
Marketing Event
- Lead in all Marketing event ; Open Days, Information Evenings, and recruitment events.
- Work collaboratively with the Experiential Events, Administration, Academic team to ensure a seamless family experience.
- Log all event interactions and post-event follow-ups in iSAMS immediately after each event.
Agency and Partner Relationship Management
- Develop and maintain partnerships with educational agencies and consultants — locally, regionally, and internationally.
- Organise and participate in international recruitment trips, education fairs, and roadshows.
- Monitor agency performance by tracking referrals, conversion rates, and enrolments.
CRM Management and Reporting
- Ensure all enquiries, tours, and follow-ups are logged in iSAMS accurately on the same business day.
- Maintain clean, complete CRM records for all assigned prospects — no duplicates, accurate status flags.
- Support the Recruitment Manager with monthly pipeline report: providing accurate activity summaries on time.
- Work closely with the Registrar and Admissions Team to analyse student recruitment data and identify trends, patterns, and opportunities to improve enrolment outcomes.
Marketing Communications
- Lead in all marketing communication plan and marketing equipment development including merchandises.
- Prepare and develop marketing content to support student recruitment and enrolment campaigns for each academic year.
Qualifications and Experience
- Academic degree in Marketing, Communications, Business Administration, or a related field.
- Proven experience in student recruitment, admissions, marketing, or customer-facing relationship management.
- Proficiency in CRM systems for lead tracking and enquiry management.
- Strong understanding of data-driven approaches to recruitment.
- Experience in an international or British school environment is preferred.
Key Attributes
- Genuine warmth and empathy — builds authentic relationships with families.
- Excellent communication and interpersonal skills with diverse audiences.
- Highly organised — manages a high-volume pipeline without anything falling through the cracks.
- Creative and innovative thinker — brings new ideas to the Recruitment Manager.
- Team player with a proactive, collaborative mindset.