Rapid Response Social Media Coordinator

Overview of the Position

Students for Life of America, under the leadership of Kristan Hawkins, is looking for a Rapid Response Social Media Coordinator to join our Pro-Life Generation team. The ideal candidate will be responsible for managing and posting engaging content across our social media platforms, primarily X, ensuring a consistent and impactful online presence in a fast-paced environment. The Rapid Response Social Media Coordinator will play a crucial role in managing and executing the social media strategy for the Pro-Life Generation. This individual will be responsible for maintaining a dynamic online presence across all social media channels, engaging with the community, and supporting the broader organizational goals through effective social media communication.

Responsibilities

Content Creation & Scheduling:

• Schedule, and post content for Pro-Life Generation social media channels (Students for Life, Students for Life Action, Kristan Hawkins, and Lydia Taylor Davis) with a focus on X but also often including Facebook, Instagram, LinkedIn, TikTok, and others.

• Ensure content is engaging, on-brand, and optimized for each platform to maximize reach and engagement.

• Create rapid post responses to breaking news and ensure urgent messaging across our social media platforms is current and consistent.

Community Engagement & Monitoring:

• Actively monitor social media channels in real-time, including those of other pro-life, pro-abortion, SFLA staff & students, and relevant news accounts.

• Respond to all direct messages (DMs) and comments in a timely and professional manner.

• Engage in instant communication on social media online in comments, retweets, and more to address emerging trends, news, and events.

• Foster a positive online community by interacting with followers and addressing any issues or concerns.

Strategic Planning & Collaboration:

• Assist the Social Media Manager in working with our Social Media Ambassadors to increase pro-life voices online that can respond to breaking news quickly.

• Collaborate with the Social Media Manager to brainstorm and develop innovative content ideas and strategies as well as a master content calendar.

• Assist in shaping the overall brand voice and strategy for each social media platform.

Analytics & Reporting:

• Track and analyze social media performance metrics to measure the success of campaigns and posts.

• Provide regular reports on social media activities, including insights and recommendations for improvement.

• Stay updated with the latest social media trends and best practices to ensure the organization's social media presence remains relevant and effective.

Event Coverage:

• Provide live social media coverage for key events, including rallies, conferences, and other public appearances.

• Coordinate with event organizers and participants to gather content and ensure comprehensive coverage.

Qualifications

Qualifications

• Proficiency in Microsoft Office programs such as Word, Excel, and Outlook.

• Candidates must have knowledge of grammar rules and utilize the oxford comma.

• Bachelor's degree in communications, marketing, or a related field, or equivalent work experience preferred.

• 3+ years in social media account management and content creation.

• Must be knowledgeable in utilizing AI for writing and content creation.

• Political experience or education preferred.

• Ability to create posts rapidly when unexpected news events occur at any point of the day.

• Strong understanding of social media platforms and their respective audiences and ability to strategize content geared for each platform.

• Excellent written and verbal communication skills, including attention to details and ability to edit copy.

• Ability to work independently and as part of a team.

• Strong organizational skills and attention to detail.

• Ability to handle sensitive topics with tact and professionalism.

• Passion for the pro-life cause and alignment with the mission and values of the Pro-Life Generation.

Who Are We Looking For

• A positive attitude, good problem-solving skills, and a passion for serving in the pro-life field are a must. 

• Must be teachable to learn SFLA technologies and platforms.

• Candidates must be self-motivated, a good problem solver, have an entrepreneurial spirit, expert multi-tasker, maintain confidentiality, able to work independently, and be a highly-organized person.