Program Manager, Marketing & Growth

Job Summary:

The Program Manager, Marketing & Growth is responsible for developing and executing marketing initiatives that increase awareness, engagement, recruitment, participation, and growth across the Institute for Healthcare Quality, Safety & Efficiency. This position serves as the Institute's lead marketing strategist and marketing technology expert, overseeing campaign development, audience growth, marketing automation, customer acquisition, digital promotion, social media, and performance analytics.

This role translates organizational priorities and communications content into measurable marketing outcomes that support program growth, brand awareness, and strategic objectives.

Key Responsibilities:

Marketing Strategy and Audience Growth (25%)

• Develop and implement annual marketing plans that support organizational and programmatic goals.

• Design recruitment and promotional strategies for educational programs, conferences, consulting services, and strategic initiatives.

• Identify opportunities to increase awareness, participation, and customer engagement.

• Conduct market research and competitive analysis to inform growth strategies.

Campaign Development and Execution (25%)

• Develop and manage multi-channel marketing campaigns.

• Develop and manage customer pipeline.

• Lead promotion of educational programs, conferences, workshops, and organizational initiatives.

• Create audience-specific campaign strategies across email, social, web, and other digital platforms.

• Coordinate campaign schedules, timelines, and execution.

Marketing Platforms and Automation (20%)

• Serve as primary administrator for marketing platforms, marketing automation tools, and email systems.

• Develop audience segmentation strategies and customer journey workflows.

• Maintain marketing databases and customer engagement systems.

Digital Marketing and Social Media (15%)

• Manage the institute’s social media, including post creation, strategy, scheduling, and performance monitoring, maintaining alignment with stories and other content developed by the Communications, Brand & Design Program Manager.

• Oversee digital advertising and audience development efforts.

Analytics & Measurement (10%)

• Develop dashboards and reports that measure marketing effectiveness.

• Monitor campaign performance, engagement, conversion rates, and audience growth.

• Use data and analytics to recommend improvements and optimization strategies.

• Communicate marketing performance to leadership and program teams.

Leadership and Collaboration (5%)

• Partner closely with the Communications, Brand & Design Program Manager to transform content into effective marketing campaigns.

• Collaborate with program managers and institute leadership to align marketing efforts with organizational priorities.

• Support special initiatives and institutional growth opportunities.

Work Location:

Hybrid – this role is eligible for a hybrid schedule of three (3) days per week on campus and as needed for in-person meetings.

Why Join Us:

The Institute for Healthcare Quality, Safety and Efficiency’s (IHQSE) overarching goal is to fundamentally improve the care we provide our patients.

Since our founding in 2012, we have experienced tremendous growth and expansion guided by our mission of transforming through discovery, improvement and spreading the people and processes that serve our patients.

The core foundation of the IHQSE is our team. Comprised of dedicated and gifted faculty, our team not only teaches the fundamentals of leadership, how to initiate change, and how to improve healthcare outcomes, but also guides and inspires participants to become better leaders and more effective catalysts of sustainable change. Our formula for success combines expert training, intensive, tailored coaching, and a deep catalog of successful projects to tap into.

Why work for the University?

We have AMAZING benefits and offer exceptional amounts of holiday, vacation, and sick leave! The University of Colorado offers an excellent benefits package including:

• Medical: Multiple plan options

• Dental: Multiple plan options

• Additional Insurance: Disability, Life, Vision

• Retirement 401(a) Plan: Employer contributes 10% of your gross pay

• Paid Time Off: Accruals over the year

• Vacation Days: 22/year (maximum accrual 352 hours)

• Sick Days: 15/year (unlimited maximum accrual)

• Holiday Days: 15/year

• Tuition Benefit: Employees have access to this benefit on all CU campuses

• ECO Pass: Reduced-rate RTD Bus and light rail service

There are many additional perks & programs with the CU Advantage.

Qualifications:

Minimum Qualifications:

• Bachelor’s degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution.