Principal Lifecycle Marketing Manager

Accountabilities

Own the lifecycle email marketing strategy across prospect and customer journeys, defining the roadmap, communication calendar, cadence, and program priorities.

Lead the use of Marketo and 6sense email solutions, including AI-enabled capabilities, overseeing nurture programs, automation, segmentation, personalization, quality assurance, and optimization.

Develop, write, edit, and refine email content, including subject lines, body copy, calls to action, and nurture sequences, adapting messaging to different audiences, personas, and lifecycle stages.

Establish channel objectives, maintain performance dashboards, and lead monthly and quarterly reviews to connect email engagement and lifecycle progression with pipeline and customer outcomes.

Collaborate with Marketing and other teams to develop prospect and customer lifecycle strategies, including nurture programs, audience segmentation, subscription preferences, and communication cadences.

Design and coordinate end-to-end email journeys across the solution portfolio, ensuring relevant lead and account routing, campaign sequencing, and consistent progression across channels.

Build and manage a structured testing roadmap covering messaging, subject lines, calls to action, design, targeting, personalization, send timing, and nurture sequences.

Govern email frequency, suppression rules, subscription preferences, and audience overlap while partnering with Marketing Operations to monitor deliverability and resolve issues.

Work cross-functionally to align email initiatives with business objectives and ensure AI-generated content meets brand, accuracy, compliance, and quality standards.

Apply evolving best practices in lifecycle marketing, email, artificial intelligence, privacy, and deliverability.

Requirements:

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent relevant professional experience.

10+ years of experience in email marketing, lifecycle marketing, demand generation, marketing automation, marketing communications, or a similar discipline.

Proven experience managing lifecycle marketing programs for both prospect and customer audiences.

Experience working in a SaaS environment, with a demonstrated ability to develop lifecycle strategies and improve conversion, adoption, retention, or expansion through measurable initiatives.

Strong understanding of B2B marketing and the role of email throughout prospect and customer journeys.

Deep hands-on expertise with Marketo and experience with 6sense, including AI-enabled workflows, automation, personalization, and campaign optimization.

Solid knowledge of lifecycle and email marketing best practices, including segmentation, nurture strategy, performance measurement, A/B testing, deliverability, subscription management, and optimization.

Excellent copywriting and editing skills, with the ability to create effective messaging for different audiences, personas, lifecycle stages, and campaign objectives.

Strong analytical capabilities and the ability to translate campaign data, performance trends, and AI-generated insights into actionable recommendations.

Excellent project management and organizational skills, with the ability to manage multiple programs, deadlines, stakeholders, and priorities.

Strong written and verbal communication skills, attention to detail, and the ability to assess content for accuracy, brand alignment, compliance, and quality.

Ability to build trust, collaborate across departments, adapt to changing priorities, and take ownership of channel performance and outcomes.

Preferred: Experience establishing processes or governance frameworks for AI-assisted marketing programs.

Benefits:

Competitive annual salary ranging from CAD $131,100 to $150,000.

Comprehensive employee benefits package.

Fully remote opportunity, open to candidates residing anywhere in Canada.

Full-time position.