Performance Marketing Manager (Paid Social)
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Skills
a/b testingcpagoogle adsgoogle analyticsmeta adsperformance marketingstakeholder managementtiktok
About the role
Job Description
Lead paid social performance marketing to drive measurable growth in leads, revenue, and ROAS through campaign planning, optimization, and analytics.
Job Duties and Responsibilities- Increase ROAS through continuous ad optimization
- Grow qualified leads via paid social campaigns
- Reduce CPA by improving targeting and creatives
- Scale budgets while maintaining performance benchmarks
- Report insights and experiments driving quarter goals
Qualifications
Required Qualifications
- 3+ years paid social/performance marketing experience
- Proven results optimizing ROAS, CPA, CAC, CPL
- Experience with Meta Ads, Google/YouTube or TikTok Ads
- Hands-on experience with A/B testing and attribution
- Bachelor’s degree in marketing, business, or related field
- Meta Ads Manager
- Google Ads (search/display)
- TikTok Ads Manager
- Campaign analytics and attribution
- A/B testing and experimentation
- Google Analytics and/or BI dashboards
- Data-driven decision making
- Strategic thinking and prioritization
- Creative collaboration with designers
- Communication and stakeholder management
Company Description
Kanz is partnering with Kanz to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.Company Name: Kanz