Paid Social Growth Manager

Accountabilities:

Campaign strategy and planning: Collaborate with growth partners, directors, and media buyers across other channels to translate client business objectives into effective paid social strategies for Meta, including Facebook and Instagram.
Media buying and campaign optimization: Plan, launch, manage, and continuously optimize advertising campaigns to achieve and exceed key performance indicators (KPIs), including customer acquisition, return on ad spend, and revenue growth.
Budget management: Oversee daily advertising spend, budget allocation, and campaign pacing across multiple accounts, ensuring efficient investment and alignment with client objectives.
Creative strategy and development: Partner with internal creative strategists to develop advertising concepts, establish creative testing priorities, prepare creative briefs, and build scalable pipelines for producing high-performing ad content.
Creative performance optimization: Evaluate image, video, and copy performance against campaign objectives, apply platform-specific creative best practices, and recommend iterations based on performance data and emerging trends.
Performance analysis and reporting: Monitor, analyze, and interpret campaign data using Meta Ads Manager, Google Analytics 4 (GA4), Shopify, Looker Studio, and other relevant platforms to assess performance and identify growth opportunities.
Data-driven recommendations: Develop performance reports, identify trends and areas for improvement, and present actionable insights to clients and internal stakeholders to support informed strategic decisions.
Client relationship management: Serve as the primary point of contact for Meta advertising performance, regularly communicating campaign results, strategic recommendations, testing outcomes, and optimization priorities.
Cross-functional collaboration: Coordinate with creative teams, growth partners, directors, and media specialists across paid channels to align campaign strategies and support broader marketing objectives.
Attribution and tracking: Monitor campaign measurement and multi-channel attribution, investigate tracking discrepancies, troubleshoot data quality issues, and help maintain reliable performance reporting.
Platform expertise: Stay current with Meta advertising updates, platform features, algorithm changes, creative trends, and industry best practices, translating relevant developments into practical campaign improvements.
Knowledge sharing: Document successful strategies, creative learnings, optimization processes, and campaign best practices to strengthen internal expertise and improve client outcomes.
Portfolio management: Balance campaign execution, reporting, client communication, and strategic planning across three to five accounts while maintaining high standards of quality and responsiveness.
Continuous improvement: Identify opportunities to improve campaign efficiency, creative effectiveness, customer acquisition, and overall account performance in a dynamic, results-oriented environment.
Requirements:
At least 3 years of hands-on experience managing and optimizing Meta advertising campaigns across Facebook and Instagram.
Demonstrated experience working with direct-to-consumer (DTC) brands and e-commerce businesses, particularly campaigns optimized for purchases and online revenue.
Proven track record of managing substantial advertising budgets, with experience overseeing accounts spending at least $100,000 per month.
Strong understanding of paid social strategy, campaign structure, audience targeting, budget allocation, bidding strategies, and performance optimization.
Experience developing and executing creative strategies for Meta advertising, including ad concept development, creative briefing, content pipeline management, and structured creative testing.
Familiarity with creative best practices across image, video, and copy formats, including the ability to identify creative opportunities that can improve campaign performance and support account growth.
Strong analytical capabilities and experience interpreting performance data to evaluate campaign effectiveness, identify trends, and make data-backed recommendations.
Proficiency with Meta Ads Manager and relevant analytics and reporting tools, including GA4, Shopify, and Looker Studio.
Solid understanding of multi-channel attribution, conversion tracking, and paid media measurement, with the ability to configure, diagnose, and troubleshoot tracking and attribution issues.
Experience managing multiple client accounts simultaneously, balancing media execution, reporting, communication, and strategic priorities.
Excellent written and verbal communication skills, with the ability to present complex performance insights clearly and confidently to clients and internal stakeholders.
Strong relationship-building skills and a client-focused mindset, with the ability to communicate proactively and build trust through strategic guidance and measurable results.
Critical thinking and problem-solving skills, with the ability to navigate ambiguity, identify root causes, and develop practical solutions to complex campaign challenges.
Strong organizational skills, attention to detail, and the ability to manage competing priorities in a fast-paced, performance-oriented environment.
An entrepreneurial mindset, adaptability, and a strong sense of ownership over campaign performance and client outcomes.
Ability to work effectively under pressure while maintaining analytical rigor, responsiveness, and high-quality execution.
Preferred qualifications:
Experience with additional paid media channels, including TikTok, Pinterest, and Google Ads.
Familiarity with cross-channel media planning and the interaction between paid social, search, and other digital acquisition channels.
Experience working with multiple e-commerce brands across industries such as apparel, beauty, lifestyle, and consumer products.
Experience scaling advertising accounts through structured creative testing, performance analysis, and systematic budget optimization.
Previous agency experience managing multiple client relationships and delivering measurable performance improvements across a portfolio of accounts.
Benefits:
Competitive salary: Annual base salary ranging from $95,000 to $110,000 USD.
Remote work flexibility: Work remotely from an eligible U.S. state, with no regular office attendance required.
Medical insurance: Group medical coverage to support your health and well-being.
Dental insurance: Dental coverage as part of the comprehensive benefits package.
Vision insurance: Coverage for eligible vision care needs.
Short-term and long-term disability insurance: Financial protection in the event of a qualifying disability.
Life insurance: Life insurance coverage for additional financial security.
401(k) retirement plan: Eligibility after one year of service, with employer matching contributions.
Paid time off: Paid leave to support personal commitments, rest, and work-life balance.
Paid sick leave: Time off to manage illness and health-related needs.
Employee Assistance Program (EAP): Access to resources designed to support employee well-being.
Professional growth: Opportunities to develop advanced paid media, creative strategy, analytics, and client management expertise.
High-impact work: The opportunity to influence revenue growth and customer acquisition for ambitious e-commerce and retail brands.
Collaborative environment: Work alongside growth strategists, creative specialists, and digital marketing professionals in a performance-focused agency setting.