Marketing Specialist

Position Summary:

Working directly with the Director of Marketing, the Marketing Specialist independently manages day-to-day marketing execution to attract qualified prospects, support customer engagement, and advance company growth objectives. Responsibilities include HubSpot marketing operations, trade show logistics, content and social media campaigns, and performance reporting. The Director establishes overall strategy, priorities, and sales direction.

Key Performance Indicators:

• Generate qualified leads aligned with target industries and customer personas, measured against goals established by the Director.
• Improve relevant website traffic, conversion rates, and email and social campaign performance; report results and recommend improvements.
• Maintain accurate HubSpot data and reliable lead routing; deliver campaigns and trade show milestones on time and within approved budgets, and report event results.

Essential Duties, Responsibilities, and Accountabilities:

Other duties may be assigned, and overtime may sometimes be mandatory.

1. Serve as the primary day-to-day HubSpot marketing user. Build and maintain forms, segmented lists, automated email nurture workflows, and campaign tracking aligned with approved marketing objectives.
2. Maintain CRM data quality through database cleanup, accurate contact records, and consistent segmentation.
3. Own trade show and event logistics, including schedules, vendor coordination, booth materials, packing, shipping, and event preparation within approved budgets. Attend events as needed.
4. Develop and execute pre- and post-show email campaigns, coordinate lead capture, and report event results to support return-on-investment evaluation.
5. Plan, write, create, and schedule content across company marketing channels, primarily LinkedIn, to strengthen brand awareness and customer engagement. Coordinate marketing collateral, photography, and video support as needed.
6. Execute digital, email, social media, and other approved marketing campaigns. Maintain consistent messaging and branding, manage deadlines, and recommend improvements.
7. Monitor and analyze website traffic, conversions, and attribution using HubSpot, Google Analytics, and other available tools. Report actionable findings and coordinate website and SEO/AEO improvements.
8. Partner with internal departments, including customer service, to maintain consistent customer messaging and corporate messaging.

Additional Duties and Responsibilities:

1. Assist the Human Resources Manager in scheduling school tours with local high schools, colleges, vocational institutions, and STEM programs.
2. Conduct competitor and market research to support content, campaign planning, and marketing recommendations.
3. Participate in relevant marketing, HubSpot, and industry training or conferences as approved.

Accountabilities of All Employees:

1. Use your best efforts and full capability daily for the work assigned to you by your manager.
2. Advise your manager if you need help understanding the work assigned or if the assignment does not fit your knowledge of the circumstances, current skills, or available time and resources.
3. Advise your manager of any situations or obstacles that could keep you from accomplishing the work assigned.
4. Advise your manager of any situations or opportunities that could help you complete or improve the work assigned to you.
5. Demonstrate work behaviors consistent with company values and work within prescribed boundaries, including company policies, standards, procedures, and legislative requirements.
6. Seek special consideration from your manager when unable to work at your best.

Authorities:

• None

Supervisory Responsibilities:

• None

Qualifications

QUALIFICATION REQUIREMENTS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Education and Experience

• REQUIRED
  • High school diploma or equivalent and 4–5 years of professional marketing experience in a B2B, industrial, or manufacturing-adjacent environment.
  • Demonstrated experience executing marketing campaigns, creating content, coordinating events, and interpreting marketing performance data. Strong organization, attention to detail, and ability to manage multiple deadlines independently.

• PREFERRED
  • Associate or bachelor’s degree in marketing, communications, business, or a related field.
  • Hands-on HubSpot proficiency, including workflows, forms, list segmentation, and campaign tracking, is highly preferred. Experience with web analytics, SEO, and design tools.

Language Skills

• Excellent written and verbal communication skills in English, including writing for social media, email campaigns, and marketing collateral.
• Ability to collaborate with internal teams and vendors and clearly present campaign results and recommendations.

Mathematical Skills

• Ability to apply basic mathematical concepts such as addition, subtraction, multiplication, division, fractions, percentages, ratios, and proportions to practical situations.

Computer & Software Skills

• Proficiency with digital marketing and CRM tools, with the ability to build campaigns, maintain data quality, and prepare performance reports.
• Working knowledge of Microsoft Word and Excel; ability to learn and use company marketing, analytics, and business systems.
• Proficient with design tools like Adobe Creative Suite or Canva.

Certificates, Licenses & Registrations:

• Complete relevant HubSpot training or certification within the first 90 days, as determined by the Director based on existing proficiency.

Travel Requirements:

• Occasional (<10%) travel required, usually to tradeshows and conferences. Some will require overnight travel.

Physical Demands:

Physical Requirements	Frequency Rarely (0% - 5%) Occasionally (5% - 25%) Frequently (26% - 75%) Often (> 75%)
Required to lift/carry objects weighing less than 15 pounds	Occasionally (5% - 25%)
Required to lift/carry objects weighing between 15 and 44 pounds	Rarely (0% - 5%)
Required to lift/carry objects weighing 45 pounds and over	Rarely (0% - 5%)
Stand	Rarely (0% - 5%)
Walk	Rarely (0% - 5%)
Kneel or sit	Often – Sit at the Computer (> 75%)
Climb	Rarely (0% - 5%)
Reach above the shoulders	Rarely (0% - 5%)
Use hands to finger, handle, or feel objects, tools, or controls	Often – Computer (>75%)