Marketing Manager DACH (gn)
Berlin, Germany4h ago
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Skills
About the role
About Intermate ( part of SAMY)
We weren't built to follow, we were built to lead.
Intermate (part of SAMY) is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.
We are Path Finders: curious, ambitious, and never afraid to challenge what's next.
We don't play it safe. We build what's next.
Instagram | TikTok | Culture page
Role Mission
As Marketing Manager for the DACH region , you will establish SAMY as the leading social-first agency brand across Germany, Austria, and Switzerland while steering the regional brand transition from Intermate. Serving as the strategic bridge between global marketing and the DACH business, you will translate brand awareness and thought leadership into qualified leads and enduring client relationships.
#LI-MS2
Key responsibilities
Regional Strategy & Budget Allocation: Develop, execute, and monitor the annual DACH marketing plan and budget aligned with global marketing OKRs and local commercial goals.
Brand Positioning : Direct external and internal communication for Samy in the DACH region. Adapting corporate storytelling, decks, and case studies for German-speaking audiences.
PR & Thought Leadership: Execute always-on regional PR, media relations, speaking opportunities at tier-1 industry events, and the regional awards agenda.
Flagship Events & Strategic Partnerships: Deliver major industry activations (e.g., OMR), proprietary client events, and co-created initiatives with platform partners such as TikTok, Meta, and Sprinklr.
Lead Generation & Pipeline Nurturing: Drive targeted nurturing initiatives, qualify inbound leads in HubSpot, and provide credentials and market insights to support Growth teams during pitches.
Content, Social & Advocacy: Build and execute localized multichannel social plans (LinkedIn, Instagram, TikTok) and champion employee advocacy and creator programs across regional offices.
Analytics, Reporting & Supplier Management: Monitor performance metrics through HubSpot and Looker dashboards to steer strategic decisions, while managing external PR agencies and event vendors within budget
Skills & experience
DACH Market PR & Events Leadership: Proven track record delivering PR campaigns, high-profile industry events, and thought-leadership programs in the DACH region, supported by an established network of regional media, industry bodies, and brand marketers.
End-to-End Marketing Strategy & Budgeting: Demonstrated expertise owning regional B2B/B2C marketing plans from inception to execution, including direct budget oversight and alignment with executive business objectives.
CRM & Data-Driven Pipeline Management: Hands-on experience managing inbound qualification and lead lifecycles in CRM platforms (such as HubSpot), along with competence in analytics dashboards and monitoring platforms like Looker and Sprinklr.
Social, Influencer & Creator Marketing Acumen: Deep working knowledge of social-first platforms, creator ecosystems, and digital content distribution strategies tailored to regional markets.
Stakeholder Management & Multilingual Fluency: Native or near-native German with professional English fluency, alongside the ability to manage complex cross-functional relationships across local leadership, commercial teams, and global matrixed functions.
Benefits
Work your way — Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.
Time that matters — Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.
Grow with us — Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework.
Be part of the journey — Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth.
Feel free to see for yourself all the benefits we offer for our openings in Germany- https://intermate.de/en/career
The SAMY Mindset
Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen.
We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build.
We're not looking for people who think the same, we're looking for people who want to grow with us.
Here's what it actually looks like to belong here:
Be Kind — because respect, trust, and honest feedback make great teams stronger.
Go Beyond — because good is never enough when excellence is the standard.
Craft Together — because the best ideas don't happen in silos.
Enjoy the Journey — because growth lives outside the comfort zone.
Own It — because real impact starts with accountability.
If this feels like your kind of adventure, let's build something together.
Diversity & Inclusion
At SAMY, difference is not something we accommodate, it's what makes us stronger.
With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company.
We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we'll make sure you have what you need to do your best work.