MARKETING COORDINATOR
Key details
- Location
- Lexington, KY, United States
- Work style
- Onsite
- Level
- Entry level
- Job type
- Full-time
- Experience
- 1–3 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- Yesterday
Skills
About the role
WHITAKER BANK
MARKETING COORDINATOR POSITION DESCRIPTION
SUMMARY
The Marketing Coordinator will support the day-to-day operations and functions of the Marketing department. Assures compliance with all Bank policies and procedures, as well as, all applicable state and federal banking regulations.
The Marketing Coordinator supports the Marketing Director in organizing, coordinating, and executing marketing initiatives across Whitaker Bank’s markets and branch locations. This position supports social media, marketing campaigns, vendor coordination, brand standards, promotional materials, and community engagement.
ESSENTIAL DUTIES
- Marketing Coordination: Assists the Marketing Director in planning, organizing, and executing marketing campaigns, departmental projects, and strategic initiatives. Maintains project schedules, monitors deadlines, and provides regular progress updates.
- Social Media and Content: Helps develop and maintain social media calendars, coordinates content creation and scheduling, prepares written content, and maintains consistent brand messaging across approved digital platforms.
- Brand Standards and Brand Marketing: Supports consistent brand presentation across branch locations by coordinating marketing materials, signage requests, promotional displays, and updates in accordance with established brand guidelines.
- Vendor Coordination: Communicates with approved marketing vendors, obtains pricing and proposals, coordinates project deliverables, and monitors production schedules, orders, and related documentation.
- Marketing Materials and Promotional Items: Assists with sourcing, ordering, organizing, and distributing branded promotional materials, campaign assets, and event-related items. Maintains inventory records and monitor replenishment needs.
- Community Events and Sponsorships: Work with market representatives and branch teams to coordinate approved sponsorships, community events, and marketing activities, including event calendars, promotional materials, and logical needs.
- Internal Communication and Collaboration: Support communication between the Marketing Department, executive leadership, market representatives, branch personnel, and other departments to help ensure marketing initiatives and brand guidelines are communicated and implemented consistently.
- Digital and Website Support: Assists with approved website content updates, digital communications, and coordinating marketing materials across digital platforms with internal teams and external providers.
- Marketing Reporting and Organization: Maintains accurate and organized records of marketing projects, vendor information, campaign schedules, signage inventories, and department activities. Assists in gathering performance information and preparing departmental reports.
- Research and Process Improvement: Monitors relevant marketing trends, competitor activity, and promotional opportunities. Identify and recommend improvements to departmental activities. Assists in gathering performance information and preparing departmental reports.
- Professional Standards: Demonstrates professionalism, accountability, integrity, confidentiality, and effective communication while representing Whitaker Bank and upholding its organizational values.
- Regulatory Compliance: Comply with all applicable Bank policies, procedures, and federal and state banking laws and regulations, including Bank Secrecy Act responsibilities applicable to the position. Follows established review and approval procedures for marketing materials and communications.
- Additional Responsibilities: Performs other related duties as assigned and adhere to the Bank’s Equal Employment Opportunity, workplace safety, and professional conduct policies.
- Treats people with respect; keeps commitments; Inspires the trust of others; works ethically and with integrity; upholds organizational values; accepts responsibility for own actions.
- You are to conduct yourself professionally and as a bank representative while at work and in public.
- Demonstrates knowledge of and adherence to EEO policy; shows respect and sensitivity for cultural differences; educates others on the value of diversity; promotes working environment free of harassment of any type; builds a diverse workforce and supports affirmative action.
- Follows policies and procedures; completes administrative tasks correctly and on time; supports the Bank’s goals and values; benefits the bank through outside activities.
- Performs the position safely, without endangering the health or safety to themselves or others and will be expected to report potentially unsafe conditions. The employee shall comply with occupational safety and health standards and all rules, regulations and orders issued pursuant to the OSHA Act of 1970, which are applicable to one’s own actions and conduct.
KEY POSITION EXPECTATIONS
- Maintains organized project schedules and follows through on assigned responsibilities on time.
- Communicates project progress, needs, and potential delays in a timely and professional manner.
- Supports consistent brand standards and marketing execution across all markets by maintaining Branch and Brand Guides.
- Collaborates effectively with internal teams, executive leadership, and external vendors.
- Demonstrates initiative, attention to detail, sound judgement, and the ability to manage competing priorities.
- Supports the Marketing Director in advancing the Bank’s marketing objectives and strengthening its overall brand presence.
ENVIRONMENT AND PHYSICAL ACTIVITY
The incumbent is in a non-confined office-type setting in which he or she is free to move about at will. The position includes driving a Bank or personal owned vehicle approximately 10 % of the time which includes exposure to the outside weather elements and moving mechanical parts. It may include some minor annoyances such as noise, odors, drafts, etc.
The incumbent in the course of performing this position spends time writing, typing, speaking, listening, lifting (up to 25 pounds), driving, carrying, seeing (such as close, color and peripheral vision, depth perception and adjusted focus), sitting, pulling, walking, standing, squatting, kneeling and reaching.
The incumbent for this position may operate any or all of the following: telephone, cellular telephone, personal digital assistant (PDA) and/or Blackberry, copy and fax machines, adding machine (calculator), check protector, scanner and image systems, microfilm equipment, encoder, money counter, credit card terminal, typewriter, computer terminal, laptop computer, personal computer and related printers, or other equipment as directed.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
MENTAL DEMANDS
The incumbent in this position must be able to accommodate to reading documents or instruments, detailed work, problem solving, customer contact, reasoning, math, language, presentations, verbal and written communication, analytical reasoning, stress, multiple concurrent tasks and constant interruptions.
MINIMUM REQUIREMENTS
These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.
- 1-3 years experience in advertising, communications, or closely related fields
- Degree in marketing, integrated strategic communications, graphic design, etc.
- Fluent in social media platforms (Facebook, Instagram, LinkedIn, Meta Business)
- Experience working event activations preferred
- Proficiency in Microsoft Office Suite
- Experience in Adobe Suite (InDesign, Photoshop, Illustrator, Acrobat)
- Photography skills highly preferred
- Organized with a strong attention to detail
- Excellent verbal and written communication skills
- Digital advertising knowledge
- Ability to work independently on assignments, as well as work collaboratively as part of a team.
Management reserves the right to change this position description at any time according to business needs.
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