Manager, Marketing & Communications

Description

Why the Partnership
When you join the Greater Houston Partnership, you get the opportunity to work with an organization helping guide the future of the Houston region. Our team of professionals work across multiple disciplines, including: Economic Development (Regional and International), Executive, Finance & Accounting, Marketing & Communications, Member Engagement, Public Policy, Regional Workforce Development, Research, Resources, and the Center for Houston’s Future.

The Greater Houston Partnership works to make Houston one of the best places to live, work and build a business. As the economic development organization for the region, the Partnership champions growth across 12 counties by bringing together business and civic-minded leaders who are dedicated to the area’s long-term success. Representing more than 900 member organizations and approximately one-fifth of the region’s workforce, the Partnership is the place companies come together to make an impact.

We look forward to telling you more about the organization and helping determine if a career with the Partnership is right for you!

Today, We Are Looking For

The Manager, Marketing & Communications is responsible for developing and executing integrated marketing strategies for the Greater Houston Partnership’s major events and priority programs. The role translates organizational priorities, program objectives and audience needs into campaigns that drive participation, strengthen engagement and support event revenue goals.

The Manager serves as the primary MarCom strategy partner to Events, Programs and subject-matter experts, aligning program positioning, content, audience strategy and promotional plans. As the major event campaign owner, the Manager leads campaigns from planning and messaging through execution, performance analysis and post-event follow-up.

Working closely with Digital, Content, Creative and other internal partners, the Manager coordinates campaign delivery across channels and uses audience insights and performance data to improve marketing effectiveness.

Primary Duties and Responsibilities

The following responsibilities are essential to job performance:

• Develop and execute integrated marketing strategies for the Partnership’s major events and priority programs, establishing campaign objectives, audience segments, positioning, promotional approaches and measures of success.
• Serve as the primary MarCom strategy partner to Events, Programs and subject-matter experts, aligning program concepts, content and audience priorities with organizational objectives and translating that alignment into effective marketing plans.
• Own major event campaigns from planning through execution and post-event follow-up, coordinating campaign briefs, messaging, channel plans, schedules, deliverables and performance analysis.
• Develop audience-specific messaging and promotional content across email, web, digital, paid, social, print and other appropriate channels.
• Partner with internal business leads to identify target audiences, clarify the value of participation and develop approaches that support attendance, engagement and event revenue goals.
• Coordinate with Digital, Content and Creative teams to develop compelling campaign assets and ensure consistent messaging and brand application across channels.
• Manage campaign calendars and promotional timing across assigned events and programs to reduce competing communications and strengthen audience engagement.
• Coordinate campaign execution with MarCom colleagues and internal partners, providing clear direction on deliverables, deadlines and review requirements.
• Develop and coordinate event marketing deliverables, including invitations, webpages, speaker and stakeholder communications, promotional assets and post-event communications.
• Analyze campaign, CRM, email and web data to improve audience targeting, identify engagement opportunities and refine campaign performance.
• Establish campaign reporting and share actionable insights with business leads and MarCom, including recommendations for future events and programs.
• Identify, test and implement approaches that improve marketing effectiveness, including segmentation, personalization, automation, channel mix and campaign structure.
• Assist with video and multimedia content supporting event storytelling and program promotion.
• Manage campaign timelines and guide deliverables through the organization’s routing and approval process.
• Keep the Vice President informed of campaign priorities, performance, resource needs and emerging opportunities.
• Effectively interface with partners across the organization.
• Work with confidential matters.
• Other duties as assigned.

Requirements

Knowledge, Skills, and Abilities

The following knowledge, skills and abilities are desirable for job success:

• Excellent written, verbal, analytical, presentation and interpersonal skills.
• Strong working knowledge of integrated marketing, event and program marketing, audience development, and email and digital marketing best practices.
• Ability to translate organizational priorities, program content and revenue objectives into effective marketing strategies and campaigns.
• Ability to collaborate with subject-matter experts and advise internal partners on positioning, messaging, audience strategy and promotional approaches.
• Strong analytical skills and demonstrated ability to translate campaign data into actionable marketing insights.
• Proficiency with Salesforce Marketing Cloud or a similar marketing automation platform.
• Familiarity with Salesforce or a similar customer relationship management system.
• Experience with audience segmentation, campaign performance analysis and optimization.
• Excellent project-management skills and ability to independently manage multiple campaigns in a high-volume communications environment with tight deadlines.
• Strong writing skills, including composition, grammar and editing, and ability to develop compelling business-to-business marketing content.
• Ability to collaborate effectively with internal and external contacts at all levels.
• Executes with excellence by consistently delivering on commitments to a high standard.
• Ability to exercise mature judgment and tact.
• Advanced proficiency in Microsoft PowerPoint, Word and Excel.
• Nimble and flexible, with the ability to on additional projects as necessary.

Education Requirements

Bachelor’s degree in marketing, communications, business, or a related field required.

Required Experience

3+ years of experience in marketing, communications or integrated campaign development and execution, including event or program marketing. Membership-based, nonprofit or business-to-business marketing experience preferred.

Physical Requirements

• Good vision and hearing acuity (with adaptive aids if necessary).
• Manual dexterity and skillful use of computer keyboard.
• Physical exertion includes bending, pushing, standing, and walking. Must be able to move or lift approximately 25 pounds on occasion.

Mental and Aptitude Requirements

• Job requires the ability to hear, see, and talk; analytical, conceptual, problem-solving, planning, and decision-making skills.

Safety Requirements

• Adhere to the office safety policies and procedures.

The Greater Houston Partnership is an Equal Opportunity Employer. Applicants and employees are treated without regard to such factors as race, color, religion, sex, national origin, disability, veteran status, or any other reason prohibited by law.