Inside/Counter Sales Representative

Job Description

We are looking for a sharp, customer-focused Inside/Counter Sales Representative to join our electrical wholesale team in Kelowna, BC. This is a front-line role supporting contractors and electricians who rely on us for the right product, accurate information, and fast service.

We strongly encourage Red Seal Automotive or Heavy-Duty Parts Technicians to apply. Your experience reading parts diagrams, cross-referencing numbers, managing inventory, and serving trade customers in a fast-paced counter environment transfers extremely well to electrical wholesale.

Responsibilities:

• Serve walk-in trade customers at the counter — identify needs, locate products, process sales, will-calls, and returns.
• Look up and recommend the correct electrical products (similar to looking up automotive or HD parts).
• Apply a problem-solver mindset to help customers find practical solutions, work through product substitutions, and resolve issues quickly.
• Maintain accurate inventory awareness and communicate stock issues.
• Work closely with warehouse and inside sales to keep orders moving smoothly.
• Build relationships with regular contractor customers through reliable, knowledgeable service.
• Keep the counter organized, professional, and efficient during peak periods.

Qualifications

• Red Seal Certified Automotive Parts Technician or Heavy-Duty Parts Technician.
• Experience working a busy parts counter serving mechanics, technicians, or trade customers.
• Strong ability to read catalogues, diagrams, and cross-reference part numbers.
• Problem-solver mindset with the ability to think on your feet and find practical solutions for customers.
• Comfortable learning new product lines quickly.
• Solid computer skills for order entry and inventory systems (Microsoft Office, AS400).
• Reliable, professional, and customer-first attitude.
• Ability to lift and move product as required in a warehouse/counter environment.
• Previous electrical experience is an asset but not required.
• We value people who already understand how to support trade customers under pressure and can transfer those skills into electrical distribution.

Additional Information

The anticipated annual base salary range for this position is negotiable. Final compensation within this range will be determined by factors such as relevant experience, skills, qualifications, and internal equity. This range does not include variable pay or other components of Rexel’s total rewards package. 

What We Offer: 
•    Our employees enjoy a positive work-life balance while thriving in an environment that is dynamic and motivated by new and exciting challenges. 
•    We provide competitive compensation, comprehensive benefits plans, and pension plans, along with a remarkable range of career opportunities—whether advancing in your current field or exploring something entirely new. If you’re motivated, we’ll help you find the career path that suits you. 
•    Rexel Canada is committed to Employment Equity and values a diverse workforce, recognizing each employee's unique talents and skills. 
What Is Next? 
•    If this position aligns with your career goals, click "Apply" to submit your application. 
•    We thank all candidates for their interest; however, only those selected for interviews will be contacted. 
•    For additional career opportunities, please visit www.rexel.ca. 

Company Description

Join Rexel: A Global Leader in Electrical Distribution 

Rexel is a world leader in the electrical distribution market, operating in 18 Countries and leveraging a network of 1950 branches and 27000 employees. We provide innovative electrical solutions and equipment for the industrial, residential and commercial sectors. As the energy evolves, our business is transforming alongside it. This change is driven by you - our fresh thinkers, innovators and groundbreakers. By collaborating closely with our customers and partners, Rexel is dedicated to delivering exceptional value to our employees, customer and stake holders alike. Together we are building sustainable performance and shaping a better future.

Rexel Canada operates under eight distinct banners: Rexel Atlantic, Rexel Utility, Westburne, Nedco, LTL, Talley, Jacmar and TC360.

For 100 years, Nedco has been a cornerstone in the electrical industry. With branches across Canada, Nedco, a division of Rexel Canada Electrical Inc., is pleased to offer one-stop shopping for a wide range of quality products such as communications, wire and cable, distribution, lighting, data, home integration and security.