Employer Branding & People Experience Senior Specialist

• Source employee stories and EB moments across business lines, and turn them into clear briefs for the content creator: audience, message, channel and why it matters.

• Bring insights into what to make: what our talent audiences respond to, what competitors are doing and what's performing on our channels.

• Manage the LinkedIn Life Page content calendar, and track traffic campaigns.

• Support hiring lead-generation campaigns with Performance Marketing, from briefs and coordination to reporting results all the way to conversion.

• Coordinate career fairs and EB events, and own the Career Fairs & EB Events Tracker.

• Support the Careers Page review, and keep job content consistent with the employer brand.

• Help build employee advocacy by identifying colleagues to feature and encouraging them to share.

• Track EB performance against baselines (reach, engagement, applications, conversion), and turn the results into recommendations.

• Establish and grow relationships with target universities, through career centers, faculties and student clubs.

• Build a yearly campus calendar covering career fairs, talks, workshops and competitions.
• Build an early-talent pipeline for Nawy Next and graduate hiring, with Talent Acquisition.
• Keep a university partnership tracker with contacts, activities and hiring results per university.
• Plan and run engagement moments across all offices, including non-desk employees, from idea through logistics to delivery.
• Keep the engagement calendar on track, in sync with the Internal Comms plan.
• Deliver recognition activations, wellbeing initiatives such as Nawyfit, and communities such as Women in Proptech.
• Spot the EB stories in every moment, and brief the content creator to capture them.
• Run a quick feedback pulse after each moment, and track cost per participant.
• Coordinate the People Survey and quarterly pulses, and track the actions that follow.
• Support candidate experience, preboarding and internship touchpoints with Talent Acquisition.
• Track exit interviews, and keep the PEx dashboard data accurate.

Requirements

• 3 - 5 years of experience in employer branding, marketing, HR, university relations or events. Internships and student activities count.
• A strong eye for a good story, and the ability to write a clear, sharp brief.
• Confidence building relationships and representing Nawy externally, from university staff to students.

• Good writing in English and good working Arabic.

• Comfort with social media analytics and spreadsheets, and the ability to turn numbers into insight.
• Strong organization, and the ability to juggle events, campaigns and deadlines.
• Active use of AI tools in your work.