Director of SEO
Key details
- Location
- Brazil
- Work style
- Remote
- Level
- Lead / Staff+
- Job type
- Full-time
- Experience
- 6–9 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- 8h ago
Skills
About the role
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of SEO based in Brazil.
We are seeking an experienced and strategic Director of SEO to lead and scale local SEO operations for a growing portfolio of small-business clients in the automotive services industry. In this role, you will take ownership of end-to-end SEO strategy, combining hands-on execution with vendor management and operational development. You will oversee existing external SEO partnerships, evaluate their performance, and identify opportunities to bring high-value services in-house. You will also shape the organization's approach to AI-driven search and answer engine optimization, ensuring strategies remain competitive as search behavior evolves. Working closely with web development and content teams, you will establish scalable processes, improve organic visibility, and drive measurable business growth. This is an opportunity to build an SEO function from the ground up, with a clear path toward leading an internal team.
Accountabilities
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Own and manage relationships with external SEO vendors, overseeing deliverables, quality, timelines, pricing, and service agreements.
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Audit existing vendor contracts and performance, providing recommendations on whether to retain, renegotiate, or replace each partnership.
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Identify opportunities to bring SEO services in-house, initially targeting two to four key areas, and develop standard operating procedures to ensure consistent delivery.
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Lead local SEO strategies across a portfolio of small-business clients, focusing on Google Business Profile optimization, map pack rankings, and on-page SEO.
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Analyze ranking performance, diagnose visibility issues, and develop prioritized optimization plans tailored to individual client objectives.
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Develop and implement strategies for AI-driven search, including Google AI Overviews, ChatGPT, Perplexity, Gemini, and answer engine optimization.
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Translate emerging search trends into actionable initiatives involving content structure, schema markup, structured data, and citation-worthy content.
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Direct and edit SEO content produced by writers and contractors, ensuring content quality, search relevance, and alignment with conversion objectives.
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Collaborate with web development teams to incorporate SEO best practices into new website builds from the beginning.
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Use Ahrefs and other analytics tools to monitor keyword performance, competitor activity, organic traffic, and local search visibility.
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Prepare clear, actionable performance reports and communicate SEO results and recommendations to clients and internal stakeholders.
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Contribute to the future growth of the SEO department by documenting processes, training team members, and eventually recruiting and leading an internal team.
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At least 6 years of hands-on SEO experience, with demonstrable success improving local and small-business search rankings, Google Business Profile visibility, map pack positions, and organic traffic.
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Strong working knowledge of Ahrefs or comparable SEO tools, including keyword research, competitor analysis, rank tracking, and content gap analysis.
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Broad understanding of modern SEO practices, including technical SEO, on-page optimization, local SEO, map grid tracking, AI-driven search, and answer engine optimization.
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Genuine interest in emerging AI search technologies and their impact on local search behavior, visibility, and customer acquisition.
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Experience evaluating SEO strategies, directing external vendors, and identifying opportunities to improve service quality and operational efficiency.
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Proven ability to edit and guide</
Requirements
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