Director, Content and Social Media
New York City, NY, United States22h ago
Key details
- Location
- New York City, NY, United States
- Work style
- Onsite
- Level
- Lead / Staff+
- Job type
- Full-time
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- 22h ago
Skills
About the role
Darktrace is a global leader in AI-driven cybersecurity, helping organizations stay ahead of evolving threats every day.
Darktrace was built on a genuinely differentiated idea: that Adaptive AI could detect and respond to novel, real-time cyber threats. That approach matters more than ever in the era of AI. Today, our customers depend on us to stay ahead.
At Darktrace, we are energized by that responsibility. We work across teams and rally around a shared goal. We own outcomes end to end - step in, step up and see things through without waiting to be asked. We make decisions with urgency, say the hard thing, and hold each other to high standards with care and directness. We move first and learn fast anticipating where our customers are going next, continuously challenging ourselves.
We invest in the skills, learning and opportunities that help people deliver at the level their roles demand, and reward the aptitude and curiosity to grow beyond them.
Our Values: Own It | Win as One | Raise Our Bar | Move First. Learn Fast
Job Description:
Job Summary
Darktrace secures the modern enterprise by protecting AI, people, and infrastructure with behavioral security. We're hiring a Director of Editorial and Social to build and lead a differentiated thought leadership and content engine that brings our unique cybersecurity and AI insights to life. This role will transform proprietary data, threat intelligence research, and expertise from across Darktrace into compelling stories that strengthen our position as a leading voice in cybersecurity and Secure AI.
You will run our internal newsroom and own the strategy connecting thought leadership, editorial content, rapid response, and social media, creating an integrated approach to how insights are developed, packaged, and distributed. Working closely with teams including threat research, Signal Labs, data and analytics, communications, and executive leadership, you will uncover the stories within our data and translate complex technical insights into content that engages customers, prospects, press, analysts, and the wider cybersecurity community.
The role spans formats and channels, from flagship research and editorial content to blogs, LinkedIn, YouTube, Instagram, video, and emerging multimedia formats. A key opportunity will be developing signature thought leadership programs such as a Darktrace Secure AI Index and recurring insights that demonstrate how the cybersecurity and AI landscape is evolving.
You will also lead the evolution of an AI-optimized content operation, identifying practical ways to embed AI into research, production, repurposing, and distribution workflows. Leading a small team across social media and content creation, you will combine strong editorial judgment with cybersecurity expertise, executive presence, and the ability to bring diverse stakeholders together around a compelling point of view.
Key Duties & Responsibilities
• Build and lead an integrated thought leadership, insights, content, and social media strategy that strengthens Darktrace’s authority in cybersecurity and Secure AI.
• Run rapid response content, so Darktrace has a timely, accurate point of view when a major threat, vulnerability, or industry story breaks.
• Create a scalable insights engine that harnesses proprietary data, threat research, Signal Labs insights, and expertise from across Darktrace and translates them into differentiated external content.
• Develop flagship thought leadership programs and research-led assets, including opportunities such as a Darktrace Secure AI Index supported by credible and clearly articulated methodologies.
• Lead the creation of compelling cross-format content spanning research, editorial, blogs, executive thought leadership, social media, video, and other multimedia formats.
• Own and evolve Darktrace’s social media strategy across channels including LinkedIn, YouTube, and Instagram, connecting distribution strategy with the broader editorial and thought leadership agenda.
• Develop recurring insights and content that highlight important changes in the cybersecurity and Secure AI landscape for audiences including customers, press, analysts, and industry stakeholders.
• Build AI into content and editorial operations, identifying opportunities to improve research, production, repurposing, workflow efficiency, and content scalability while maintaining quality and editorial judgment.
• Lead, develop, and empower a team spanning social media and content creation, setting clear priorities, standards, and measures of success.
• Partner closely with technical experts, researchers, data teams, communications, marketing, and other stakeholders to identify meaningful insights and turn complex information into accessible, credible narratives.
• Work effectively with senior executives, helping shape executive thought leadership and influencing stakeholders across the organization.
• Establish strong editorial standards that ensure content is accurate, distinctive, relevant, and appropriate for technical and executive audiences.
Qualifications & Experience
Required:
• Demonstrated experience leading content, thought leadership, editorial, or insights programs in cybersecurity, or covering cybersecurity as a journalist.
• Strong knowledge of cybersecurity and the ability to understand and communicate complex security and technology concepts to a range of audiences.
• Exceptional editorial judgment and writing skills, with experience transforming technical information, research, or data into compelling narratives.
• Experience developing content across multiple formats and channels, including written, social, video, audio, and graphics content.
• Proven people-management experience, with the ability to develop talent, establish priorities, and build an effective content function.
• Demonstrated experience incorporating AI into content, editorial, research, or marketing workflows to improve productivity and scale.
• Experience collaborating across technical, creative, marketing, communications, data, and executive stakeholders.
• Strong executive presence and the ability to communicate, influence, and build alignment with senior leaders.
Preferred:
• Experience building data-led thought leadership programs, proprietary research, indices, benchmarks, or similar flagship content assets.
• Experience working with cybersecurity research, threat intelligence, security data, or other technically complex datasets.
• Experience creating or overseeing podcast, video, or other social-first multimedia content. Expertise in video or audio editing programs a plus.
• Experience supporting executive thought leadership and translating executive perspectives into high-impact external content.
• Experience developing insights for audiences including press, industry analysts, customers, and cybersecurity practitioners.
Technical Skills:
• Advanced editorial, writing, and storytelling capabilities with data analysis expertise. Able to interpret technical research and data and translate findings into clear, credible external narratives.
• Strong understanding of cybersecurity, AI, and emerging security trends.
• Multimedia content strategy across written, social, video, and digital formats.
• Practical application of generative AI and AI-enabled workflows to content research, creation, repurposing, and operations.
• Fluency in social media and content distribution channels, including LinkedIn, YouTube, and Instagram.
Behavioral Competencies:
• Strong intellectual curiosity and the ability to identify compelling stories within complex data, research, and technical information.
• Innate storytelling skills in any format with high editorial standards and commitment to accuracy and credibility
• Enthusiasm for digging into data and finding the interesting stories in it, and persevering until you get the story right
• Executive presence with the confidence to engage, advise, and influence senior stakeholders.
• Ability to navigate ambiguity and create structure around emerging ideas and complex initiatives.
• Collaborative leadership style with the ability to bring together stakeholders across technical, creative, and business functions.
• Strategic mindset combined with a willingness to operate hands-on when required.
Benefits:
100% medical, dental and vision insurance, plus dependents
Paid parental leave
Pet insurance Discount
Life insurance
Commuter benefits
401(k)
Employee Assistance Program
As a growing business strengthening its governance and controls, this role plays a part in supporting high standards of integrity and accountability.
Darktrace is an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.
Darktrace is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with applicable laws. If you require a reasonable accommodation to participate in the application or interview process, please contact your Talent Partner.
Employment with Darktrace is at-will, meaning either the employee or Darktrace may terminate the employment relationship at any time, with or without cause or notice, except where prohibited by law or governed by a separate written agreement.
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