Digital Marketing Specialist
University of Arkansas, Fayetteville
Fayetteville, AR, United States22h ago
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Skills
About the role
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Closing Date:
Type of Position:
Marketing
Workstudy Position:
Job Type:
Regular
Work Shift:
Sponsorship Available:
Institution Name:
University of Arkansas, FayettevilleFounded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance the state and build a better world through education, research, and outreach by providing transformational opportunities and skills, fostering a welcoming climate, and nurturing creativity, discovery, and the spread of new ideas and innovations.
The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.
As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.
Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening.
If you have a disability and need assistance with the hiring process, please submit a request via the Disability Accommodations | OEOC | University of Arkansas (uark.edu) : Request an Accommodation. Applicants are required to submit a request for each position of which they have applied.
For general application assistance or if you have questions about a job posting, please contact Human Resources at 479.575.5351.
Department:
Communication & Web Support
Department's Website:
Summary of Job Duties:
The Digital Marketing Specialist provides strategic, coordinated marketing and communications expertise to support graduate student recruitment efforts for the Graduate School and International Education (GSIE). Reporting to the Director of Communications and Marketing, this position serves as the primary marketing partner and consultant to graduate programs and Global Campus, when applicable, promoting programs through multichannel marketing efforts across digital advertising, social media, email, print and emerging platforms, in addition to general promotion of graduate education to various markets. Using market research and UX analytics, SEO and campaign data, the specialist identifies growth opportunities, generates high-quality prospective student leads, strengthens brand awareness and recommends investments and improvements that support graduate enrollment goals. The position will also assist in the creation of marketing content, including videos, marketing copy, and other multimedia as needed. The role combines independent strategic judgment, hands-on technical execution, project management, and cross-functional influence.Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.
Qualifications:
Minimum Qualifications:
- Bachelor’s degree in marketing, communications, public relations, or a related field from an accredited institution of higher education
- At least three years of experience in marketing, communications, or public relations, preferably in higher education
Applicable equivalencies may be considered on the above qualifications.
Preferred Qualifications:
- Master’s degree in marketing, communications, or related field from an accredited institution of higher education
- At least five of experience in marketing, communications, or public relations, preferably in higher education
- Experience developing, executing, and measuring comprehensive, multi-channel marketing campaigns
- Experience creating multimedia content, including videos, graphic design and digital assets, social media, email campaigns, and other marketing channels
- Experience with Slate CRM
- Experience with copywriting for email and marketing purposes
Knowledge, Skills & Abilities:
- Knowledge of marketing trends and best practices
- Excellent verbal and written communication skills
- Strong project management and organizational skills
- Ability to track and understand marketing analytics
- Ability to work with a variety of stakeholders from different backgrounds and departments
- Demonstrated experience writing and editing content for digital marketing channels
- Proficiency with common digital marketing, content management, and reporting platforms
Qualification Equivalencies:
Applicable equivalencies may be considered on the qualification listed above.
Additional Information:
Salary Information:
Required Documents to Apply:
Optional Documents:
Recruitment Contact Information:
All application materials must be uploaded to the University of Arkansas System Career Site https://uasys.wd5.myworkdayjobs.com/UASYS
Please do not send to listed recruitment contact.
Special Instructions to Applicants:
Pre-employment Screening Requirements:
Criminal Background Check, Sex Offender RegistryThe University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions, there may also be a financial (credit) background check, a Motor Vehicle Registry (MVR) check, and/or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.
The University of Arkansas seeks to attract, develop and retain high quality faculty, staff and administrators that consistently display practices and behaviors to advance a culture that embeds equal opportunity, educational excellence and unparalleled access for all.
The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual preference, or pregnancy. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University’s Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.Persons must have proof of legal authority to work in the United States on the first day of employment.
All Application information is subject to public disclosure under the Arkansas Freedom of Information Act.