Digital Marketing Paid Media Specialist
Loughborough, United Kingdom22h ago
Key details
- Location
- Loughborough, United Kingdom
- Work style
- Onsite
- Job type
- Full-time
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- 22h ago
Skills
About the role
We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.
Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.
What does Access offer you?
We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.
On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have three charity days allocated to support a cause that matters to you.
Job Advert
About you:
You enjoy turning paid media activity into measurable business results. You’re confident managing campaigns across multiple platforms and using data to make informed decisions that improve performance. You’re organised, collaborative, and comfortable working closely with product and marketing teams to support demand generation goals. You understand how paid media fits into the wider customer journey and you’re motivated by delivering high-quality leads and pipeline growth.
Day-to-day, you will:
- Plan, launch and optimise paid media campaigns across channels including Google Ads, Meta, LinkedIn, Demandbase, Reddit and Microsoft Advertising (formerly Bing Ads), supporting our Food and Beverage and Accommodation product portfolios.
- Manage budgets, bidding strategies and campaign performance to improve cost per lead (CPL) and cost per acquisition (CPA) while contributing to marketing qualified lead (MQL), sales qualified lead (SQL) and pipeline targets.
- Test and refine audiences, ad creative, messaging and landing pages, using campaign data and insights to identify opportunities for improvement.
- Work closely with Digital Product Owners and the wider marketing team to ensure campaigns are tracked correctly, reported clearly and aligned with product launches, seasonal activity and account-based marketing initiatives.
Your skills and experiences might also include:
- Experience with Reddit Ads or other emerging paid media platforms.
- Experience using Demandbase or another account-based marketing (ABM) platform.
- Familiarity with the hospitality, restaurant or accommodation technology sector.
- Experience working with marketing and customer relationship management platforms such as Marketo, HubSpot, Salesforce or Dreamdata.
What are we all about?
The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used.
With over 9,300 talented individuals driving innovation and customer excellence, we’re shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high-performing culture where everyone feels valued, respected, and empowered to thrive. If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for.
We believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you?
Let’s make a difference together.
Love Work. Love Life. Be You.
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