B2B Growth Marketing Lead

About the Role

Lead B2B growth marketing for an early-stage AI company focused on content authenticity. You will build the growth strategy in partnership with product, performance, brand, content, and sales, helping turn growing market demand into qualified pipeline.

What You'll Do

• Define the ideal customer profile, qualified lead criteria, lead scoring, and sales handoff process.

• Generate demand across paid marketing, SEO, content, events, and outbound support.

• Build and improve landing pages, email sequences, and retargeting to move prospects toward sales conversations.

• Align with sales on lead definitions, handoff agreements, lead quality feedback, and useful sales collateral.

• Measure pipeline and cost per lead by channel, then reallocate investment toward the channels that drive results.

What We're Looking For

• Four to eight years of B2B growth marketing experience, including ownership of a 0-to-1 growth build at an early-stage company or for a new market segment.

• Experience launching new products or initiatives and building full-funnel programs across SEO, paid search, landing pages, email automation, webinars, lead scoring, and web analytics.

• Comfort working with CRM systems and collaborating closely with sales, product, and content teams.

• Established relationships or a network in the education market.

• Work authorization in the United States without employer visa sponsorship.

Compensation & Benefits

Base salary: $140,000 to $170,000 annually. Visa sponsorship is not available.

Location

On-site in New York, New York.